BEAUTY CARE

Jane Cosmetics launches holiday campaign to support women in need

BY Antoinette Alexander

GLENDALE, Calif. — Jane Cosmetics is continuing its commitment to charitable contributions that support women by launching “The Gift of Confidence & Care: Buy One, Give One to a Neighbor in Need” — a donation campaign that will provide beauty products to women in local shelters.

Jane Cosmetics will donate one Jane beauty product for each item purchased between Nov. 18 and Dec. 27 at participating Kohl’s, Ulta Beauty, Bealls, Palais Royal and Peebles stores in California, Illinois, Michigan, New Jersey and Texas, as well as through Jane’s online store at JaneCosmetics.com. The donated beauty products will be provided to more than 25 women’s charitable organizations and women’s shelters in those five states.

The Jane brand was relaunched this summer based on a commitment to supporting women’s initiatives, including the “Friends of Jane” program, which continues to donate a portion of Jane sales nationwide to nonprofit organizations led by women. “The Gift of Confidence & Care” buy one, give one program is focused specifically on helping women in shelters and other supportive environments.

“Women deserve to feel empowered to live their lives with confidence and courage,” stated Lynn Tilton, owner and CEO of Jane Cosmetics. “Our ‘Gift of Confidence & Care’ campaign is based upon our belief that confidence comes in many colors — and that the most refined beauty comes from within. We’re excited to share this message and to join our customers in the collective acts of generosity and compassion during the holiday season. We want to highlight that women standing shoulder to shoulder can create the contagious energy of a thousand blossoms blooming.”

In addition to donating one Jane product for each item purchased, Jane’s team of style experts — including celebrity makeup artist Sarah Lucero, hairstylist Ken Paves and fashion expert Richard Lowe — will travel to four cities to provide makeovers for women in shelters participating in the “The Gift of Confidence & Care” campaign.

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New oral care line for babies hits market

BY Antoinette Alexander

NEW YORK — Looking to help keep babies’ teeth and gums healthy, dental care industry professional and mother of three, Kasey Pitillo, has created Happy Teeth, a line of gentle and natural dental products.

“When I had my first baby, I was astounded by the lack of information available regarding infant oral care and the ways to prevent tooth decay,” stated Pitillo, “So, I put my 13 years as a dental industry professional to work to develop a new solution. I knew we had the opportunity to make a big difference.”
 
The Happy Teeth line includes a natural, non-fluoridated baby toothpaste, Pure Baby toothbrush by Radius, and the Complete Pack with toothbrush and toothpaste. Additional products to be launched include Happy Teeth Tiny Tooth and Gum Wipes.

The toothpaste has no harsh abrasives, no artificial preservatives, flavors or colors, and it includes Xylitol, an all-natural sweetener that has been proven to help prevent cavities.

Furthermore, the GetHappyTeeth.com website features a free resource center that offers parents and caregivers tips on how to have fun with their baby while cleaning tiny teeth and gums. Some of the interactive tools include the How to Make Tiny Teeth Happy Teeth e-book, educational videos and a downloadable sing-along song and music video.

“The first-step to help prevent childhood tooth decay is to educate new parents about the importance of keeping baby’s teeth and gums clean, the second step is having the right products for this very special stage, and the third step is making it fun for the entire family to get involved,” Pitillo said. “If we can make it fun and easy to instill great dental care habits in our kids right from the very start, we can absolutely make a dramatic difference in the incidence of tooth decay in the country.”

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D.BIERNBAUM says:
Nov-15-2013 06:17 pm

I would like to congratulate Kasey Pitillo. I have helped launch SO many oral care brand over the years, including some amazing children's oral care brands, and so I have a lot of appreciation for this segment! www.biernbaum.com

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BEAUTY CARE

IT Cosmetics co-founder, CEO named 2013 E&Y Entrepreneurial Winning Woman

BY Antoinette Alexander

JERSEY CITY, N.J. — Ernst & Young LLP has named IT Cosmetics (Innovative Technology Cosmetics) co-founder and CEO Jamie Kern Lima as a 2013 Entrepreneurial Winning Woman.

Kern Lima is one of 12 winners of the 2013 Entrepreneurial Winning Women competition, which is part of the Entrepreneur of The Year Awards. It is a national leadership program designed to help accelerate growth of high-potential businesses founded by female entrepreneurs. The winners are selected by a panel of independent judges from a pool of thousands of candidates nationwide.

Prior to launching the prestige color cosmetics line in 2008, Kern Lima spent several years as an award-winning TV news anchor, where having to look awake and perky for the 5 a.m. news inspired many of her problem-solving products.

IT Cosmetics has received multiple industry awards, including more than 200 press placements in prestige beauty and consumer magazines and TV segments. IT Cosmetics is sold in Ulta Beauty stores and can be found on QVC, The Shopping Channel Canada and others, and recently partnered with Guthy-Renker to develop an infomercial set to launch in 2014. IT Cosmetics has garnered more than $70 million in retail sales in 2013 and, according to the company, is on track for continued growth in 2014.
 
Launched six years ago, the EY Entrepreneurial Winning Women program aims to help women entrepreneurs whose companies show potential to scale big and become market leaders. According to an independent assessment by Babson College, the program is working. Participant companies have an average growth of nearly 50% per year and a corresponding 26% average growth in the number of jobs they provide.

Once selected, the entrepreneurs participate in an ongoing, customized program designed by EY to catalyze their companies’ growth by building and fostering critical relationships, enhancing leadership skills, expanding business acumen and providing increased visibility.

The Entrepreneurial Winning Women program is conducted in collaboration with several organizations that encourage the development of women-owned businesses, including the Women Presidents’ Organization, the Women’s Business Enterprise National Council, the National Association of Women Business Owners, The Committee of 200, the Kauffman Foundation and Babson College’s Center for Women’s Leadership.

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