Jane & Co. launches first TV ad campaign
BALTIMORE, Md. Beauty company Jane & Co. is launching its first television campaign to better reach millions of women and further tap into the popular mineral makeup market.
As reported earlier this year in Drug Store News’ ECRM Cosmetics, Fragrance & Bath post show report, the new television campaign is in addition to the Jane Be Pure spring print campaign aimed at reaching nearly 20 million women. The print campaign can be seen in such magazines as Glamour, Allure and Lucky.
Playing off the name Jane—as in Tarzan and Jane—the new television spot shows a model applying the company’s Be Pure mineral makeup as she gets a text message from Tarzan. The text reads: “Jane, r u coming?” She is then seen swinging from a tree vine to meet the shirtless Tarzan. The tag line is “Jane Be Pure mineral makeup. It’s my Jane-eration.”
The mineral makeup collection is talc-free, oil-free, wax-free and fragrance-free. Products in the line include Mineral Powder, Mineral Foundation, Pillowed and Crushed Blushes and Eye Shadows.
Estee Lauder celebrates Hurley’s 13 years with the company
NEW YORK Estee Lauder is celebrating the 13th anniversary of Elizabeth Hurley’s partnership with the company, one of the longest running cosmetics contracts to date.
In July, Hurley will be featured in new print and television advertising for Perfectionist Wrinkle Lifting Serum. This summer she will also be seen in the print advertising campaign for Estee Lauder’s new Sensuous fragrance, communicating sensuality at any age with her fellow Estee Lauder spokesmodels Gwyneth Paltrow, Carolyn Murphy and Hilary Rhoda.
Over the years, Hurley has appeared in advertising campaigns for some of the company’s most beloved product franchises. In addition to the launch the pleasures fragrance in her first year with the company, she has represented the Beautiful, DayWear, Double Wear, Idealist, Advanced Night Repair, Re-Nutriv and most recently Resilience Lift Extreme lines.
She is also a spokesperson for The Estee Lauder Companies’ Breast Cancer Awareness Campaign.
Dove launches clinical protection for underarms
NEW YORK Unilever’s Dove brand has introduced its strongest form of underarm protection—new Dove clinical protection.
The new prescription-strength formula, available without a prescription, does not contain aluminum chloride, an acidic ingredient, or alcohols such as ethanol. In addition, it contains one-fourth moisturizers to care for and condition underarm skin.
The product, available in Cool Essentials and Original Clean fragrances, has a suggested retail price of $7.99 for 1.7 ounces.