HEALTH

Jamieson Labs to expand supplement business into U.S. from Canada

BY Michael Johnsen

ATLANTA — Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace — the Jamieson brand was the No. 1 branded supplement in Canada across nine categories through December, the company reported — into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

The launch incorporates new packaging based on consumer research that specifically was designed for the U.S. marketplace across 10 SKUs initially. For its initial launches, the company has identified sizeable and growing categories with a solution that will prove a significant point of differentiation to what’s on the market today.

For example, Jamieson showcased its line of Probiotic Sticks at the conference — retailing for $19.99, the plum-flavored powder probiotic format is designed to go directly into the mouth versus being mixed with a beverage. The company also featured its Melatonin Strips, with the fast-dissolving thin strips as a delivery system, for the natural sleep market at a suggested retail of $8.99.

Other targeted categories include the vitamin D market and omega-3 fish oils.

 


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Mam introduces bottle designed to ease colic symptoms

BY Allison Cerra

WHITE PLAINS, N.Y. — A bottle designed to decrease colic symptoms among babies has entered the market.

Mam’s anticolic bottle, which features a patented base, is designed to reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80%, the company said. What’s more, the product also features nipple designs that eases the switch between breast-feeding and bottle feeding.

"Colic can be a stressful experience for the entire family. The Mam anticolic bottle is specially designed to reduce air intake during feeding, which helps alleviate colic symptoms," Mam VP marketing Christine Poppy said. "The bottle also helps minimize nipple confusion, making it the ideal choice for parents looking to ease the transition between breast and bottle at any stage of development."

Mam anticolic bottles are available in 5-oz. and 8-oz. sizes (blue, pink or white) and retails for $6.99 each or $18.99 for a pack of three at such retailers as Walmart, Buy Buy Baby, Target.com, and Diapers.com.

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GNC raises $2.79 million to benefit St. Jude Children’s Research Hospital

BY Allison Cerra

PITTSBURGH — GNC raised nearly $2.8 million during its seventh annual fundraising campaign designed to benefit St. Jude Children’s Research Hospital.

Through the Thanks and Giving campaign, GNC raised 40% more over the amount raised in 2010 for a total of $2.79 million, the retailer said. The program raises awareness and funds for the lifesaving research and treatment done at St. Jude to help children fighting cancer and other deadly diseases.

"We are so proud of our customer’s generosity this year as we exceeded last year’s contribution by a remarkable 40%," GNC EVP, chief merchandising officer and general manager Tom Dowd said. "It is truly an honor to be associated with St. Jude. GNC believes that donating to the Thanks and Giving campaign is one of the best ways that customers and employees can take a moment and contribute to something important — helping these children and their families "live well" throughout the holiday season."

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