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Jamba Juice varieties now available at grocery stores

BY Allison Cerra

EMERYVILLE, Calif. Jamba Juice has joined forces with Inventure Foods so consumers can enjoy Jamba Juice’s signature fruit smoothies at home.

Jamba all natural smoothies now will be available in a number of leading national grocery stores this week with a suggested retail price of $2.99 to $3.29 per unit. Jamba’s smoothies contain real fruit, nonfat yogurt, and an antioxidant boost with 100% of your daily value of vitamin C. Simply add apple juice, blend for less than 60 seconds, and enjoy a delicious, made-at-home Razzmatazz, Mango-a-go-go or Strawberries Wild smoothie.

“It’s no secret that Jamba enthusiasts love their Jamba Juice smoothies, so we knew we had to get every last detail right with this grocery store variety,” said Steve Sklar, SVP marketing, Inventure Foods. “We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store.”

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Presidente Beer expands U.S. market presence with campaign

BY Allison Cerra

MIAMI A Hispanic and multicultural marketing firm has been tapped to boost a popular Dominician Republic beer’s U.S. market presence.

Presidente Beer is seeking to advance its brand with the help of ViVA Partnership to help advance the brand to a leadership position for imported Latin beers. The new Presidente Beer integrated campaign is set to launch in June in select markets, initially targeting South Florida residents and U.S. tourists traveling to the Caribbean, ViVA Partnership said.

“The goal is to integrate multiple online/offline elements that are so fluid it’s impossible to detect any boundaries between what takes place online and the experience for consumers offline,” said Linda Lane Gonzalez, ViVA Partnership CEO. “Each component works toward establishing a relationship with the consumer. From a Facebook fan page to online experiences with games, downloads, screensavers, contests and virtual gifts to real-life encounters on the beach, or cruise ships, everything is tied together with a central strategy.”

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Jelly Belly rolls out cocktail-inspired candy

BY Allison Cerra

FAIRFIELD, Calif. Jelly Belly is looking to redefine “happy hour” with a new line of jelly bean flavors.

Jelly Belly’s new Cocktail Classics line features the flavors of consumers’ favorite cocktails. Three new flavors — mjoito, pomegranata cosmo and peach bellini — join other cocktail-inspired jelly beans that have been part of the Jelly Belly family for two decades: margarita, pina colada and strawberry daquiri.

Jelly Belly Cocktail Classics will hit retail shelves nationwide in bulk flavors, gift boxes and bags in June.  These and all Jelly Belly beans are gluten-free, dairy-free, gelatin-free, vegetarian and OU Kosher.

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