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Jamba Juice varieties now available at grocery stores

BY Allison Cerra

EMERYVILLE, Calif. Jamba Juice has joined forces with Inventure Foods so consumers can enjoy Jamba Juice’s signature fruit smoothies at home.

Jamba all natural smoothies now will be available in a number of leading national grocery stores this week with a suggested retail price of $2.99 to $3.29 per unit. Jamba’s smoothies contain real fruit, nonfat yogurt, and an antioxidant boost with 100% of your daily value of vitamin C. Simply add apple juice, blend for less than 60 seconds, and enjoy a delicious, made-at-home Razzmatazz, Mango-a-go-go or Strawberries Wild smoothie.

“It’s no secret that Jamba enthusiasts love their Jamba Juice smoothies, so we knew we had to get every last detail right with this grocery store variety,” said Steve Sklar, SVP marketing, Inventure Foods. “We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store.”

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CVS/pharmacy makes donation to LA Diaper Drive

BY Allison Cerra

WOONSOCKET, R.I. A leading retail pharmacy chain has made a donation to a volunteer organization that provides diapers to low-income families in the Los Angeles area.

CVS/pharmacy donated 600,000 diapers to LA Diaper Drive. A portion of the diapers will be distributed by LA Diaper Drive at “Los Angeles’ Biggest Playdate,” a family festival co-hosted by CVS/pharmacy and LA Diaper Drive on May 22. The event site — Rosecrans Boundless Playground — provides access for children of all abilities to play together and was built in 2008 through a grant from the CVS Caremark Charitable Trust as part of the CVS Caremark All Kids Can program to enrich the lives of children with disabilities, CVS said.

Remaining diapers will be distributed to families throughout the year by more than 20 of LA Diaper Drive’s partner organizations, which provide the diapers as incentives to attend important life skills classes aimed at improving lives and promoting safe and healthy families.

“We know that so many families lack everyday necessities like diapers, which can become an overwhelming financial burden,” said Eileen Howard Dunn, SVP corporate communications and community relations for CVS Caremark. “We are pleased to be able to support families throughout Los Angeles with this donation of 600,000 diapers and are so proud to play a role in giving back to our community during these challenging economic times.”

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Presidente Beer expands U.S. market presence with campaign

BY Allison Cerra

MIAMI A Hispanic and multicultural marketing firm has been tapped to boost a popular Dominician Republic beer’s U.S. market presence.

Presidente Beer is seeking to advance its brand with the help of ViVA Partnership to help advance the brand to a leadership position for imported Latin beers. The new Presidente Beer integrated campaign is set to launch in June in select markets, initially targeting South Florida residents and U.S. tourists traveling to the Caribbean, ViVA Partnership said.

“The goal is to integrate multiple online/offline elements that are so fluid it’s impossible to detect any boundaries between what takes place online and the experience for consumers offline,” said Linda Lane Gonzalez, ViVA Partnership CEO. “Each component works toward establishing a relationship with the consumer. From a Facebook fan page to online experiences with games, downloads, screensavers, contests and virtual gifts to real-life encounters on the beach, or cruise ships, everything is tied together with a central strategy.”

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