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Jack Link’s Beef Jerky sponsors Urban Assault Ride

BY Allison Cerra

MINONG, Wis. — Jack Link’s Beef Jerky announced its sponsorship of the nation’s largest bike scavenger hunt.

The beef jerky brand said it would be the presenting sponsor of the New Belgium Brewing Urban Assault Ride, which is a bike race/obstacle course. The event is open to anyone ages 7 years or older and includes such team divisions as coed, male, female and family, with prizes awarded to the top three teams in each division.

The 2011 Urban Assault Ride will take place in the following locations:

  • March 20 in Tucson, Ariz.;

  • May 15 in Madison, Wis.;

  • May 22 in Chicago;

  • June 26 in Austin, Texas;

  • July 17 in Fort Collins, Colo.;

  • July 24 in Denver, Colo.;

  • July 31 in Minneapolis;

  • Aug. 14 in St. Louis;

  • Aug. 28 in Des Moines, Iowa; and

  • Sept. 18 in Charlotte, N.C.

“The fun and camaraderie of the Urban Assault Ride is the same spirit of fun and irreverence of the Jack Link’s Beef Jerky brand,” said Jeff LeFever, director of marketing at Jack Link’s Beef Jerky. “We hope racers and fans will tear open a bag of Jack Link’s, join in the fun and feed their wild side along the way.”

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Chex boasts gluten-free cereals

BY Allison Cerra

MINNEAPOLIS — Chex is looking to reach more cereal lovers by saying "so long" to gluten.

The cereal brand now touts gluten-free products — including honey nut, chocolate, cinnamon, rice and corn — which is called out on the packaging.

“We are thrilled to offer a wide variety of gluten-free family-favorite cereals,” said Liz Mascolo, marketing manager for Chex cereals. “For more than 50 years, Chex has been known and trusted for its great taste and wholesome crunch — and now, we’re also a familiar gluten-free choice.”

The five gluten-free Chex cereals are available for an approximate retail price of $2.99 to $3.29.

 

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P&G opens new plant for family care business

BY Allison Cerra

CINCINNATI — Procter & Gamble announced the grand opening of its new plant in Box Elder, Utah, marking the first plant the company has built in four decades.

P&G said the plant, which also features an on-site distribution center, will handle the company’s family care business of brands, which includes the Bounty, Charmin and Puffs brands. The Box Elder plant has more than 600,000 sq. ft. of manufacturing space, plus 400,000 sq. ft. for its on-site distribution center, which opened last spring to ship a number of P&G products.

"We are proud to celebrate the grand opening of our new Box Elder family care plant in Utah [today] in order to enable us to better serve more consumers, more completely, across the [United States] and Canada," said Bob McDonald, P&G chairman, president and CEO. "This is just one more way we are continuing to better serve consumers through outstanding innovation and value in both developing and developed markets."

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