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Ivana B Skinny cocktails hit store shelves

BY Allison Cerra

JACKSONVILLE, Fla. — A new line of 100-calorie cocktails has hit store shelves.

International Spirits said its Ivana B Skinny cocktails are wine-based cocktails that are available in margarita, cosmopolitan and appletini flavors. Each cocktail features 10% alcohol and less than 100 calories per 5-oz. serving.

"We did a lot of experimenting with alcohol-based versus wine-based drinks and found that wine makes the drinks sweeter, more flavorful and keeps the calories lower," International Spirits CEO Tony Elward said. "Taste was our highest priority – we didn’t stop until our taste testers told us it was the best low-calorie cocktail out there."

Ivana B Skinny cocktails currently are available in 17 states (wherever wine and beer products are sold) with expanded distribution planned for mid 2012.

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Progresso kicks off annual Souper You contest

BY Allison Cerra

MINNEAPOLIS — Progresso announced the launch of its third annual Souper You contest that celebrates the brand’s lineup of low-calorie soups.

Now through Feb. 22, 2012, consumers are invited to visit SouperYou.com to submit a photograph, along with a short essay, that explains why they love Progresso soups and deserve a makeover. Ten finalists will be announced on March 12, 2012, and the public will have the opportunity to vote for their favorite finalist through March 25, 2012. Three grand prize winners will be selected and receive a trip for two to Los Angeles for a makeover experience, including two tickets to next season’s live finale of NBC’s “The Biggest Loser.”

“With the Souper You Contest now in its third year, the team looks forward to hearing the successful stories of individuals who have included Progresso Soup in their diet as a way to help maintain a healthy lifestyle,” Progresso associate marketing manager Joanna Hargusn said. “We are excited to continue this tradition of celebrating the success of our fans in a big way while highlighting Progresso soups as a way to beat diet boredom with 40 varieties at 100 calories or less.”

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