HEALTH

Itonis Pharmaceuticals gearing up for summertime launch of anti-nausea homeopathic remedy

BY Michael Johnsen

AGUNA HILLS, Calif. — Itonis Pharmaceuticals on Thursday unveiled the company’s initial marketing plans for an over-the-counter homeopathic product that helps relieve nausea.

"Many millions of Americans will travel this year and approximately 33% of the population is susceptible to motion sickness, even in mild circumstances," noted Charles Hensley, Itonis president and known for inventing the Zicam cold remedy. "The specter of becoming nauseous on a trip continues to be a big issue for leisure travelers. Our initial marketing objective is to introduce our anti-nausea products to the traveling population by partnering with airlines, cruise ship lines, hotels and internet travel sights as well as other professionals in the travel industry."

Itonis is on target to begin full production of its anti-nausea spray with product sales set to begin by summer 2013.

“We are very excited that our new anti-nausea product will reach consumers just in time for summer vacation travels," Hensley said. "It is always a proud moment when a product cycle matures from the design phase and advances to the point of actual consumer use."

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Reese launches first product under new ‘Old School’ brand

BY Michael Johnsen

CLEVELAND — Reese Pharmaceutical on Thursday announced the development of its Old School brand, which will feature products that have been used for generations. The first offering in the new line will be Reese’s Old School Charcoal Capsules, a dietary supplement for the relief of intestinal gas and flatulence.  

The main ingredient, activated charcoal, is a highly recognized, proven remedy that adsorbs the toxins that cause flatus and gas, reducing after-meal discomfort. 

Reese’s Old School Charcoal Capsules will be available in a 36-count blister with carton in both the Reese Old School brand as well as private label.

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CDC launches second series of impactful ‘quit smoking’ ads

BY Michael Johnsen

ATLANTA — Continuing with the success of last year’s national education ad campaign, "Tips from Former Smokers," a second series of ads was launched Thursday by the Centers for Disease Control and Prevention. 

"This campaign is saving lives and saving dollars by giving people the facts about smoking in an easy-to-understand way that encourages quitting," stated Kathleen Sebelius, secretary of the Department of Health and Human Services. "This campaign is effective. The increase in calls to quitlines after last year’s campaign shows that more people are trying to quit smoking as a result of these ads."

Smoking harms nearly every organ in the body, the CDC noted. A "tip" from Bill, the ad participant with diabetes: "Make a list. Put the people you love at the top. Put down your eyes, your legs, your kidneys and your heart. Now cross off all the things you’re OK with losing because you’d rather smoke."

The ads, funded by the Affordable Care Act’s Prevention and Public Health Fund, feature stories of former smokers living with smoking-related diseases and disabilities. Beginning Monday, ads will run for at least 12 weeks on television, radio and billboards, online, and in theaters, magazines and newspapers nationwide.

The ads that ran last year had immediate and strong impact. Compared with the same 12-week period in 2011, overall call volume to 1-800-QUIT-NOW more than doubled during the Tips campaign, and visits to the campaign website for quit help increased by more than five times, the CDC reported.

The messages in the new ads are emotional, telling the story of how real people’s lives were changed forever due to their smoking or exposure to secondhand smoke. The ads feature smoking-related health conditions — including chronic obstructive pulmonary disease or COPD, more severe adult asthma, and complications from diabetes, such as blindness, kidney failure, heart disease and amputation — and candidly describe the losses from smoking and the gains from quitting. 

Despite the known dangers of tobacco use, nearly 1-in-5 adults in the United States still smoke. Almost 90% of smokers started before they were 18, and many of them experience life-changing health effects at a relatively early age. 

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