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iSatori expands meal replacement bar line

BY Allison Cerra

GOLDEN, Colo. — iSatori’s Eat-Smart bar line now includes a new flavor.

The frosted cinnamon caramel crunch Eat-Smart bar is gluten-free whey protein meal-replacement bar that contains 27 g of protein.

For more information about the line, visit iSatori’s website. Retailers interested in carrying Eat-Smart bars should contact Europa Sports at 1-800-447-4795, or visit EuropaSports.com.

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Rite Aid to roll out Load2Card for +UPs in loyalty program

BY Alaric DeArment

CAMP HILL, Pa. — Members of Rite Aid’s loyalty card program will have special reward points added to their cards automatically starting next month, the retail pharmacy chain said Thursday.

Beginning Sept. 2, Wellness+ members will have +UPs loaded to their cards automatically. +UPs are special rewards earned when certain items or groups of items are purchased and can be used like cash toward future purchases. Rite Aid COO Ken Martindale said the national rollout of the Load2Card feature for +UPs would follow a seven-month pilot in four cities.

"The direct download of +UPs to Wellness+ cards is just the latest example of how we are constantly seeking innovative ways to make sure our award-winning Wellness+ program continues to deliver the best value and convenience to our most loyal customers," Martindale said. "Since the beginning, Wellness+ has differentiated itself from other loyalty programs because it uniquely combines health-and-wellness rewards with shopping discounts. We’re committed to not only setting but raising the bar when it comes to building customer loyalty."

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HealthPartners, VitalSims partner to create chronic disease education programs

BY Alaric DeArment

MINNEAPOLIS — A nonprofit healthcare education organization and a for-profit company that uses healthcare education technology to promote best practices in medicine are developing educational programs to improve chronic disease care.

The HealthPartners Institute for Education and Research and VitalSims announced a new joint venture, SimCare Health, saying that the first program, SimCare Diabetes, would seek to improve care and reduce medical costs. HealthPartners said it had spent 12 years developing the programs, using federal grant money from the National Institutes of Health and the Agency for Healthcare Research and Quality and in collaboration with the University of Minnesota.

SimCare Diabetes is designed to train pharmacists, advanced practice providers, physicians and other healthcare professionals on diagnosing and treating Type 1 and Type 2 diabetes. The program consists of Web-based accelerated learning simulations based on thousands of real-life patient encounters.

In helping "virtual" patients better manage their disease, providers decide when and how often to bring patients into the clinic, learn ways to use insulin more effectively and discover when other medications should be prescribed. An analysis by the IMS Institute for Healthcare Informatics, the research arm of IMS Health, found that diabetics younger than 65 years and covered by private health insurance had annual healthcare expenses of about $12,000 per year, while those who did not have their disease under control could have costs of more than $100,000 per year and were at greater risk of complications from the disease. Meanwhile, a study published in the American Journal of Medicine found that 35% of patients with newly diagnosed diabetes were not getting the proper care.


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