BEAUTY CARE

Irish Spring expands portfolio with new men’s collection

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive’s Irish Spring has introduced Irish Spring Signature for Men — a new line of body washes and bar soaps.

“Irish Spring has over forty years of heritage designing products specifically for men,” stated Bill Van De Graaf, VP and GM, U.S. personal care at Colgate-Palmolive. “Irish Spring Signature for Men combines the notable scents of Irish Spring with other product benefits, including exfoliating and moisturizing formulas.”

As part of the launch, Irish Spring has created, in partnership with an expert graphologist at the Graphology Consulting Group, an interactive tool to analyze and showcase guys’ personalities based on traits and flares in their signatures. Curious lads can give it a try at IrishSpring.com and enter for a chance to win a buddy trip to see their favorite football players get drafted in Chicago.

The new product line includes the Irish Spring Signature for Men Hydrating Body Wash, formulated with shea butter extract and a moisturizing technology that promises to deliver hydration to the skin after just one use. The line also features Irish Spring Signature for Men Hydrating Bar Soap, 3-in-1 Body Wash and Exfoliating Scrub Bar Soap.

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The Hain Celestial Group acquires Belvedere International, Live Clean brand

BY Antoinette Alexander

LAKE SUCCESS, N.Y. — Organic and natural products company The Hain Celestial Group has acquired Belvedere International, a provider of health and beauty care products, including the Live Clean brand with approximately 200 baby, body and hair care products as well as several mass market brands sold primarily in Canada.

Financial terms of the deal were not disclosed.

"We are excited by the acquisition of the Live Clean brand, which expands our presence in the personal care category and complements our Avalon Organics, Alba Botanica and JASON brands that we sell into Canada. This acquisition increases the scale of our Canadian operations to over $150 million in net sales and provides us with opportunities for sales expansion and cost efficiencies as we leverage our existing infrastructure in Canada and our manufacturing and research and development expertise in personal care," explained Irwin Simon, founder, president and CEO of Hain Celestial.

In 2014, Belvedere had approximately $25 million in net sales and is expected to be accretive to Hain Celestial's earnings in fiscal year 2016.  Belvedere, which was founded by Rocco Donald Belvedere in 1981, was a family-owned company led by Larry Romagnuolo, president and CEO.

"I am pleased the employees of Belvedere are joining Hain Celestial Canada, who can ensure the next level of growth for the personal care business established by my family 34 years ago, and I look forward to working with Beena Goldenberg and the Hain Celestial team in pursuing new opportunities as part of a leading organic and natural products company," stated Romagnuolo.

"We thank the Belvedere family for their contributions in creating the Live Clean brand and welcome Larry Romagnuolo as GM Hain Celestial Canada Personal Care, who will be responsible for the Live Clean brand as well as our Avalon Organics, Alba Botanica and JASON brands in Canada. We look forward to working with Larry and his team to expand our personal care manufacturing in Canada," stated Simon.
 

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Schick looks to help women maintain their ‘v-zone’ with new 2-in-1 razor

BY Antoinette Alexander

SHELTON, Conn. — Schick has announced the launch of the Schick Hydro Silk TrimStyle, a hydrating razor and waterproof bikini trimmer in one, for women's below the belt maintenance.

The new Schick Hydro Silk TrimStyle features the brand's shave technology on one end and a waterproof trimmer on the other to deliver a convenient and easy solution for hair removal for a woman's body.
 
"Women need a product that allows them to maintain their 'v-zone' on their terms," stated Camilla Medeiros, senior brand manager for Schick Hydro Silk at Energizer Personal Care. "Schick Hydro Silk has always given women our best shave for their skin and now we are combining it with a waterproof bikini trimmer, complete with four settings, letting the user shave and trim as much — or as little — as they want."

Schick Hydro Silk TrimStyle comes with a sensitive care cartridge and features:

  • A hypoallergenic moisturizing serum that is dermatologist-tested and infused with shea butter to help replenish skin's natural moisture for up to two hours after shaving;
  • Curve sensing blades with skin guards that are designed exclusively for the curves and contours of a woman's body. Five curve sensing blades provide closeness while the skin guards on each blade help protect against irritation;
  • A wide trimmer, sharp blades and new comb design to provide an easy solution to obtain a customized look and feel in and out of the shower; and
  • An adjustable comb with four settings to provide an easy solution to obtain a customized trim length and desired look and feel.

The 2-in-1 design of the TrimStyle allows women to easily obtain a personal look and feel without the need for multiple products. Schick Hydro Silk TrimStyle also features a new handle with a grip pattern designed for easy handling and an integrated stand to prevent blades from touching countertop surfaces. The pack includes one AAA lithium battery, and its blades are compatible with Schick Hydro Silk and Schick Hydro Silk Sensitive Care refill cartridges.

Schick Hydro Silk TrimStyle launched in February at mass, drug and grocery stores nationwide.
 

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