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IRI names former Groupon executive to EVP global operations and data science

BY Michael Johnsen

CHICAGO — IRI on Monday announced it has named former Groupon executive Hoyoung Pak to the position of EVP global operations and data science. Pak is a member of the executive team and is reporting to Andrew Appel, president and CEO, IRI. 

“IRI is squarely focused on delivering robust operating performance, and Hoyoung’s 20 years of experience and strong track record of leveraging creative operational strategies in highly complex environments such as ours will be critical as we work to deliver even more value to our clients,” Appel stated. “His talent for elevating the customer experience and pinpointing client growth opportunities make him an excellent fit for our executive team as well as an already strong contributor towards achieving our ‘growth delivered’ strategy.”

Prior to joining IRI, Pak served as SVP operations at Groupon, where he led customer service, merchant services and editorial, including all aspects of the customer experience, and spearheaded global efforts to improve productivity. In this role, he deepened loyalty and engagement by rolling out new products, such as Groupon Now for yield management, Groupon Rewards to drive customer loyalty, and Groupon Scheduler to manage appointments/reservations online, resulting in a more-than 30% increase in merchant retention and a 50% improvement to productivity through process and systems enhancements.

Prior to Groupon, Pak held multiple leadership positions at Discover Financial Services. 

Pak spent four years in engineering research and development and completed a post-doctoral fellowship at Sandia National Laboratory. He holds a bachelor’s degree, master’s degree and a doctorate in electrical engineering from the University of Illinois and an M.B.A. from Northwestern University.


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Ads for Roxane Labs win national awards

BY Alaric DeArment

NEW ALBANY, Ohio — Advertisements for Roxane Labs made by Prism Marketing won three Aster Awards and an award from Healthcare Marketing Report, Prism said.

In addition to Healthcare Marketing Report’s Merit Award for social media, for Roxane’s animated digital advertisement, Prism’s ads for Roxane the Aster Awards’ Gold Award for a total advertising campaign; a Silver Award for a website series; and a Silver Award for a magazine advertising series.

"We are proud to share these national awards with our outstanding clients," Prism Marketing president Michelle Adams said. "Our goal with each and every project is to engage and educate specific groups of people, and to be recognized again for those efforts is an honor."

The company also won awards for ads it produced for OhioHealth and the Cancer Support Community Central Ohio.

 

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NATU hair care products to hit Whole Foods Markets in New England region

BY Antoinette Alexander

LAKE FOREST, Ill. — Natural hair care line NATU has announced that its entire line will be available in selected Whole Foods Market retail stores throughout the New England region — Maine, Massachusetts, Rhode Island and Connecticut, as of early September.

According to the manufacturer, what makes its formulas unique is that they are made with natural, plant-based ingredients that match up with the structural ingredients found in healthy hair.

"When creating the formula for NATU products, we studied the actual structure of the hair," explained Stephen Krawczyk, founder of NATU.  "Hair is composed of natural-born proteins, lipids, amino acids, essential fatty acids, vitamins and other nutrients — which have been included in the exclusive NATU formulas. We are passionate about using highly effective natural ingredients, while eliminating synthetics from everyday life as much as possible."

NATU is 96.8% to 99.5% natural and NATU has no sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colors or synthetic fragrances, the company stated.

The NATU line is comprised of eight products that care for all hair types and textures:

  • Liberating Shampoo and Reawakening Conditioner for untreated hair;
  • Professional Colorist Shampoo and Conditioner for hair that has been color-treated or is dry/damaged;
  • Reviving Mist for dry, damaged hair;
  • Volumizing Mist for fine, thin hair;
  • Managing Mist for normal hair; and
  • Silkening Mist for thick, coarse hair.

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