BETHEL, Conn. — A new lineup of Duracell power inverters and laptop power adapters has been introduced for a spring launch. This is the first line to market advanced USB 2.1 Amp charging ports across inverters and laptop adapters.
The line’s inverters convert the 12-volt DC power from vehicle cigarette outlets into 120-volt AC and 5-volt USB power, allowing consumers to charge thousands of devices. The power inverter line includes five models that can simultaneously charge two devices. Packaged in Duracell’s new green packaging, products are priced between $29.99 and $59.99.
Gadget accessories could pay off
The core drug store shopper is a likely consumer of cell phone and computer accessories, according to research from the Consumer Electronics Association.
CEA research showed that while both men and women are likely to select a car charger as a desired accessory, women are more likely to choose extra batteries, hands-free kits and extra battery chargers. CEA research also revealed that women are more likely to purchase wireless mice and pads, zip drives and extra cables.
The article above is part of the DSN Category Review Series. For the complete Consumer Electronics Accessories Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — General Merchandise, 3/14/11
SUPPLIER NEWS — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free. New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service’s Intelligent Mail bar code on the front of the envelope. More than 200 varieties of everyday postage-paid greetings will be available.
Gearing up for the summer release of superhero flick “Green Lantern,” Warner Bros. Consumer Products is teaming up with licensee Mattel for a new branded toy line. The lineup includes: The Green Lantern Ring Blast jet figure and vehicle, Battle Shifters figures, Movie Masters figures and the Colossal Cannon blaster.
Crayola is looking to dazzle kids and parents alike with a new lineup of creative activities. The new products, available this August, include Glow Explosion sand art sculptures (suggested retail price $9.99); washable glow chalk (SRP $9.99); washable colored bubble launcher (SRP $14.99); Crayola Story Studio kits, including Spiderman, Disney princess and “Cars 2” (SRP $9.99 each); The Crayola iMarker (SRP $29.99); Mess Free Color Wonder metallic paper (SRP $9.99); and 3-D dry-erase activity set (SRP $12.99).
Procter & Gamble has introduced two new products that unite the cleaning power of Mr. Clean and the fresh scent of Febreze. New Zealand Springs and Hawaiian Aloha scents are available in pourable liquids and sprays. Each is designed to clean virtually all hard surfaces.