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InterMedia launches TV campaign in support of dual blood-glucose/blood-pressure meter

BY Michael Johnsen

WOODLAND HILLS, Calif. — InterMedia Advertising on Monday announced the launch of a national television campaign for its client Care Concepts, which is bringing a two-in-one talking glucose meter and blood-pressure monitor to market. 

“Care Concepts has found in InterMedia a TV partner that knows our customer and has a highly successful proven track record in our industry,” COO Sam Kim said. “Fortunately, there is no learning curve and that enables us to immediately tap into InterMedia’s buying clout, unique media assets, relationships and tracking capabilities so we can begin acquiring new customers quickly and economically.”

The product eliminates the need to have two separate pieces of equipment for diabetics to monitor vital statistics while maintaining their health. The Care Concepts product is one of the first to combine these two functions in one diagnostic device. 

InterMedia crafted 30- and 60-second spots in both English and Spanish. The spots will air on national cable networks and through CPM Network, InterMedia’s proprietary unwired cable network with more than 70 million homes. The spots also will air on Spanish-language networks.


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Wonderful Pistachios’ Get Crackin’ campaign forges on with new faces

BY Allison Cerra

LOS ANGELES — Wonderful Pistachios is extending its Get Crackin’ campaign with four new commercial spots.

Now in its fourth season, the iconic Wonderful Pistachios Get Crackin’ commercials highlight how every character cracks open a pistachio in their own unique way. This year’s new crop of commercials includes:

  • The Village People do it like macho men. This famous disco band has changed their tune from "Y.M.C.A." to "C.R.A.C.K." — as they crack their nuts "Studio 54" style;

  • Brobee does it cuz they’re yummy: This green, fuzzy star of "Yo Gabba Gabba!" knows how delicious pistachios are and can’t stop singing about it;

  • Victor and Sparky do it Franken-style: The newest characters from the Disney animated film "Frankenweenie" are shocking the shell off of their pistachio! Their spot premieres in 3-D in theaters — a "Get Crackin’" first; and

  • The Secret Service gets fired for doing it: Mock Secret Service agents get themselves in the line of fire for pistachios.

"We wanted to have an all-star cast of characters for the fourth Get Crackin’ campaign, and with celebrities spanning music to kids’ entertainment, we are sure to strike green with fans of all ages," Paramount Farms VP global sales and marketing Mark Masten said. "Our research shows that consumers enjoy eating and sharing pistachios with others, so we wanted to keep that spirit in mind when creating this year’s Get Crackin’ commercials. Just like pistachios, our ads are also tremendously social — and with close to 12 million views of our past commercials on YouTube, we wanted to be sure to create new spots that people want to see, and share."

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Fred’s launches no fee layaway program for holiday gift purchases

BY Michael Johnsen

MEMPHIS — Fred’s on Friday launched a holiday layaway plan featuring no fees and a down payment of only $1.

"Fred’s realizes that the current economy presents difficult challenges to its customers and Fred’s wants to offer as much assistance as it can," Fred’s SVP sales and marketing Dave Mueller said. "That’s why we came up with a layaway plan that — with just one dollar down and absolutely no fees — is unlike any others and will stretch shoppers’ dollars during a time when it will be most welcome."

Mueller stressed that the no fees feature includes a no cancellation fee element, believed to be a first in the retail industry.

The layaway plan also offers a $5 gift card to customers for every layaway purchase totaling $50 or more.

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