Interacting with endcaps
Walgreens has implemented a new attention-grabbing way to merchandise its endcaps: a touch-screen monitor that sets the store apart from traditional retail pharmacy experiences. As part of its Chicago flagship, two endcaps across from the pharmacy feature interactive touch screens. One features information on smoking cessation, the other on heart health.
The interactive initiative also directs in-store patients to the retail pharmacy’s trademarked “Answers at Walgreens” feature on Facebook, boosting its potential touch points with customers through its expanding social media platform. That application was launched a year ago in partnership with Sharecare, an expert question-and-answer online platform addressing health topics.
An excellent way to grab attention is to go underneath the radar with sneaky strategies to pull attention without bringing attention to yourself. It is sort of difficult to do but a lot of stores manage to do it with advertising and clever product placement.
Attractive unit, intelligent content, engaging media - great idea all the way around!!
Doubling last season’s flu shots
“You vs. Flu … you win with a flu shot!” Of course, patients aren’t the only winners now that pharmacies are actively touting their flu shot and other vaccination services. It’s quick. It’s easy. And it’s driving the number of flu shots delivered each season.
As many as 111 million Americans had gotten a flu shot by mid-November, according to the Centers for Disease Control and Prevention, representing 36% of the American population over the age of 6 months, which is slightly up from the same year-ago period. And more influenza vaccines are being administered in a retail setting. While 55% of people still got their vaccinations from their doctor’s office, a little more than 1-in-5 adults have been vaccinated in a retail setting.
“Despite a very weak flu season, flu shots administered by CVS pharmacists nearly doubled versus the prior year, which also helped to drive our pharmacy comps,” said Larry Merlo, CVS Caremark president and CEO.
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Technology, self-care lower healthcare cost
Health is what you make of it. And judging from a recent public meeting held by the Food and Drug Administration, health is about to be made a lot less expensive as the agency explores ways to expand which therapy categories can be made self-selection- and self-care-friendly through communication or diagnostic technology in conjunction with a consultation with a retail healthcare professional.
And that’s thanks to a number of factors, including, but not limited to, advancements in communication technology (there’s an app for that) and improved functionality in a point-of-care kiosk, such as the SoloHealth kiosk pictured here.
That techno-clinical marriage may be a lot closer to producing a viable switch candidate than you might think. The technology already exists. All it’s going to take to really get this new paradigm under way is that first spark. That’s when the business of over-the-counter medicines really begins to take off.
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