BEAUTY CARE

Inter Parfums to buy certain assets of Oscar de la Renta fragrance division, enters licensing deal

BY Antoinette Alexander

NEW YORK — Inter Parfums announced on Friday that its wholly-owned subsidiary Inter Parfums USA has entered into an agreement to acquire certain assets of the fragrance division of Oscar de la Renta.

Simultaneously, the firms entered into a worldwide and exclusive licensing agreement to create, produce and distribute perfumes and cosmetics under the Oscar de la Renta brand. Terms were not disclosed.

The acquisition is expected to be completed by Dec. 2, 2013, when Inter Parfums will take over production and distribution of the existing Oscar de la Renta fragrance collections, which have been operated in-house at Oscar de la Renta since 2009 when the firm terminated its license agreement with L’Oréal. Upon completion of the acquisition, Oscar de la Renta will no longer directly operate a fragrance and beauty division.

“Oscar de la Renta is an iconic brand in both the world of fashion and fragrance. While running the fragrance operation in-house, Oscar de la Renta has successfully reinstated the brand to its position at the height of luxury. Inter Parfums looks forward to building on that success by devoting our resources and know-how to expanding the Oscar de la Renta fragrance business around the world,” said Jean Madar, chairman and CEO of Inter Parfums.

 

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L’Oréal makes offer to Shiseido for acquisition of Decléor, Carita brands

BY Antoinette Alexander

PARIS — L’Oréal has announced that it is looking to acquire from Japanese group Shiseido the Decléor and Carita brands.

Shiseido has granted L’Oréal exclusive negotiation rights, and an agreement could be signed in the coming weeks following consultation of L’Oréal and Shiseido employee representatives. The acquisition will be submitted to the approval of the relevant regulatory authorities, L’Oréal stated.

“This project is a wonderful opportunity for our Division to become a major player in this strategic professional beauty market, complementary to hair salons. Decléor and Carita are two beautiful, prominent beauty institute brands, particularly well established in Western Europe. Their growth perspectives, especially internationally, are very promising,” stated An Verhulst-Santos, president Professional Products division L’Oréal.

Decléor/Carita achieved a turnover of approximately 100 million euros in 2012, which ranks the group as No. 2 on the worldwide professional skin care market in beauty institutes, spas and hair salons.

Founded in 1974, Decléor is a leading brand in aromatherapy. Created in 1945 by Maria & Rosy Carita, known as hairdressers for stars, Carita incarnates the art of French pampering. Under Shiseidos’ leadership, the brands strengthened their equity, developed their global footprint and grew to the No. 2 position in the global professional spa and beauty institute market.
 

 

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Pop star Katy Perry to be the newest face of CoverGirl

BY Antoinette Alexander

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has tapped music star Katy Perry to be the newest face of the beauty brand.

Perry will make her first cosmetics campaign debut in the spring of 2014. Known for being innovative and irreverent in her style choices, #COVERGIRLKaty has rocked looks that have ranged from retro pinup to anime space princess to queen of the jungle, so it’s fitting that in her forthcoming campaign work with CoverGirl, she’ll be showing off a breadth of bold new beauty looks with products developed by the brand’s global creative director Pat McGrath.

“Katy is an amazingly talented singer, songwriter and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans,” stated Esi Eggleston Bracey, VP and GM for CoverGirl cosmetics. “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true CoverGirl — someone we root for, identify with and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”

On the verge of releasing her third album, Prism, on Oct. 22, Perry remains more committed than ever to making powerful pop music infused with her characteristic honesty, accessibility and sense of humor.

Since its introduction in 1961, the CoverGirl brand has been a pioneer in providing women with the makeup tools needed to rock their everyday cover moments. The list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of CoverGirls includes such pop culture icons as Sofia Vergara, Queen Latifah, P!nk and Ellen DeGeneres, as well as rising stars Becky G, NERVO and Janelle Monáe.

 

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