BEAUTY CARE

Inter Parfums, Bebe sign six-year deal

BY Antoinette Alexander

NEW YORK Inter Parfums, whose portfolio includes mass-market fragrances and fragrance-related products, has inked an exclusive six-year worldwide agreement with Bebe stores to design, manufacture and supply fragrance, bath and body products and cosmetics for the stores.

“We look forward to the opportunity of interpreting Bebe’s signature look into fragrance and cosmetics for the brand’s strong, hip, sexy and sophisticated clientele. Our timetable calls for the debut of lip glosses in time for holiday 2008 followed by a new signature fragrance launch by mid-2009,” stated Jean Madar, chairman and chief executive officer of Inter Parfums.

The company also produces personal care products for specialty retailers under exclusive agreements with Gap, Banana Republic, New York & Company and Brooks Brothers.

Bebe currently operates 301 stores, of which 212 are Bebe stores, five are 2b Bebe outlet stores, 20 are Bebe outlet stores, 63 are Bebe Sport stores and one is a Bebe accessories store.

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Keyshia Cole signed as face of Smooth Touch styling products

BY Antoinette Alexander

NEW YORK Ethnic hair care company Luster Products has signed R&B singer, songwriter and producer Keyshia Cole to be the face of Luster’s Pink Brand Smooth Touch.

Launching the new ad campaign, “Get Used to the Attention,” the company was looking for a spokesperson that exhibited the genuineness and authenticity that mirrored the mindset of today’s young, urban consumer as trendsetter, social networker and entertainment seeker.

Matlock Advertising & Public Relations is Luster’s agency of record for integrated marketing and strategic branding.

“We share with Matlock that we wanted a spokesperson that felt like, looked like and engaged the emotional touch points of the target. Through our efforts and understanding of the target audience, they brought us a spokesperson that definitely adds a ‘smooth touch’ to our positioning and marketing initiatives,” stated Luster’s director of marketing Brenda Turner.

On the market for nearly 10 years, Smooth Touch is getting a new look that includes integrating Cole on product packaging and advertising. In stores this summer will be Luster’s Pink Brand Smooth Touch relaxer system, styling and maintenance products.

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Gillette entering men’s hair care market

BY Antoinette Alexander

CINCINNATI Building on its brand equity and leveraging Procter & Gamble’s hair care expertise, Gillette is entering the men’s hair care segment with a seven-SKU line just for him, the company announced at National Association of Chain Drug Stores Marketplace in San Diego.

Gillette expects the line to hit $70 million in the first year and $200 million over the next five or so years.

The company believes that Gillette’s brand equity among men coupled with men’s increasing interest in health and beauty products will spell success for the launch.

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