Inter Parfums, Bebe sign six-year deal
NEW YORK Inter Parfums, whose portfolio includes mass-market fragrances and fragrance-related products, has inked an exclusive six-year worldwide agreement with Bebe stores to design, manufacture and supply fragrance, bath and body products and cosmetics for the stores.
“We look forward to the opportunity of interpreting Bebe’s signature look into fragrance and cosmetics for the brand’s strong, hip, sexy and sophisticated clientele. Our timetable calls for the debut of lip glosses in time for holiday 2008 followed by a new signature fragrance launch by mid-2009,” stated Jean Madar, chairman and chief executive officer of Inter Parfums.
The company also produces personal care products for specialty retailers under exclusive agreements with Gap, Banana Republic, New York & Company and Brooks Brothers.
Bebe currently operates 301 stores, of which 212 are Bebe stores, five are 2b Bebe outlet stores, 20 are Bebe outlet stores, 63 are Bebe Sport stores and one is a Bebe accessories store.
Gillette entering men’s hair care market
CINCINNATI Building on its brand equity and leveraging Procter & Gamble’s hair care expertise, Gillette is entering the men’s hair care segment with a seven-SKU line just for him, the company announced at National Association of Chain Drug Stores Marketplace in San Diego.
Gillette expects the line to hit $70 million in the first year and $200 million over the next five or so years.
The company believes that Gillette’s brand equity among men coupled with men’s increasing interest in health and beauty products will spell success for the launch.
Derek Jeter named newest Gillette Champions ambassador
NEW YORK Procter & Gamble’s Gillette brand has tapped athlete Derek Jeter to be the newest Gillette Champions ambassador.
Jeter will be integrated into Gillette brand programs in North America and will be leveraged through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations in support of Gillette’s shaving products.
Globally, the Gillette Champions program features sport icons Tiger Woods, Roger Federer and Thierry Henry.
“He was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values,” stated Chip Bergh, P&G group president of global personal care. “That is what the Gillette Champions is all about. Men, women and children here in North America look up to athletes who raise their level of play and bring the game to a new level, who set the standard in sports and style.”
New York Yankees captain Jeter has been the starting shortstop for the Bronx Bombers since beginning his career in 1996. He is an eight time MLB All-Star and has won the American League Rookie of the Year Award (1996), two Silver Slugger Awards and three Gold Glove Awards. He also has been crowned a World Series Champion four times. He holds Major League Baseball records for career postseason hits, singles, at-bats and runs scored.
In 1996, Jeter established Turn 2 Foundation to create and support signature programs and activities to motive young people to turn away from drugs and alcohol and “turn 2” healthy lifestyles.