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Insight buys Monistat; rounds out women’s health portfolio

BY Michael Johnsen

LANGHORNE, Pa. — Insight Pharmaceuticals recently acquired the Monistat North American brand portfolio from McNeil and is establishing itself as the premier distributor of women’s health over-the-counter products.

“The acquisition of Monistat demonstrates our company’s increased presence in and dedication to the vital category of women’s health," Insight CEO Gary Downing said. "This is a very important category to us and our retail partners, and is a key part of our growth strategy going forward," he said. “This acquisition, along with e.p.t, has increased our revenues by nearly four times in the last 12 months.”

Additionally, as part of the e.p.t transaction, Insight acquired the Uristat urinary pain treatment brand and is preparing to relaunch that brand. “We are excited to bring the Uristat brand back to consumers," Downing said. "The acquisition of Monistat and e.p.t, the relaunch of Uristat, in addition to our vast portfolio, further defines our presence within OTC and the women’s health category. Women’s health is an exciting segment and we are eager to make an impact in this category.”

The Monistat brand created the vaginal antifungal category in 1974 as a pharmaceutical, and made the Rx-to-OTC crossover in 1991.

In connection with the transaction, Ontario Teachers’ Pension Plan, through its private equity group Teachers’ Private Capital, has joined Swander Pace Capital as an equity investor in Insight Pharmaceuticals.

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Sam’s Club emphasizes private-label offerings

BY Allison Cerra

BENTONVILLE, Ark. — Sam’s Club officially has launched three private-label brands that first were announced at the company’s annual stakeholders meeting in May.

Simply Right, Artisan Fresh and Daily Chef proprietary brands replace Sam’s Club Member’s Mark private-label brand in selective categories, the company said. The three brands cater to members’ needs in health and wellness (i.e., baby care products, vitamins, supplements and pharmacy over-the-counter products, health and beauty aids and pet care products), fresh, flavorful meal solutions and everyday cooking, respectively. As part of the launch, Sam’s Club will showcase the brands in stores, as well as on Facebook and Twitter.

Sam’s Club proprietary brands portfolio also includes Bakers & Chefs, in addition to spirit brands Calle Azul and Rue 33. The Member’s Mark brand will remain in everyday need categories, such as laundry care, paper products, trash bags and cleaning products, Sam’s Club noted.

"Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value," Sam’s Club VP proprietary brands Maurice Markey said. "We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands — whether national brands or exclusive proprietary brands — because our members trust Sam’s Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam’s Club and provide feedback at SamsClub.com."

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Fresh & Easy opens two stores in Long Beach, Calif.

BY Allison Cerra

LONG BEACH, Calif. — Fresh & Easy has doubled the number of stores in the Long Beach, Calif., market with the opening of two new locations.

The stores, which opened Wednesday, are located at the intersections of Long Beach Blvd. and 5th St., and Atlantic Ave. and 33rd Ave.

“We’re excited to continue opening stores and hiring in the Long Beach area,” Fresh & Easy CEO Tim Mason said. “We hope to build on the great relationship we’ve had with the community for the past several years by continuing to be good neighbors and bringing new, good jobs and providing wholesome, affordable food for the city.”

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