Innovative products cater to growing do-it-yourself trend
ROCKVILLE, Md. — It is clearly no secret that nail care products at mass are red hot, as manufacturers continue to develop innovative do-it-yourself products that imitate nail salon effects and beauty mavens increasingly turn to at-home, cost-effective solutions. New research estimates that the segment will reach $2 billion in 2016.
According to “The Nail Care Market in the U.S.,” a recent report from market research firm Packaged Facts, dollar sales of nail care products in the mass market will reach $2 billion in 2016.
For example, DIY products mimicking the salon effects of Minx nails —- adhesive nail stickers made in a range of wild colors and patterns that are available only in salons — have had a major influence on the expansion of the DIY nail care market, according to Packaged Facts.
As reported by Drug Store News, another breakthrough has been the introduction of products allowing consumers to apply their own gel manicures at home. A salon gel manicure lasts twice as long as a traditional manicure but can cost $50 and up at a salon.
Products enabling DIYers to create textured nails, such as crackle nail polish, have also contributed to the explosive growth of the nail care category. Magnetic nail polish, a newer entry in the field, is increasingly seen as offering stiff competition to crackle nail polish. Glitter nail polish provides another way to make nails stand out, the
Along with this continuing flood of innovative nail care products, a combination of trends creates conditions favorable to market growth. According to Packaged Facts, these include an increase in the number of frequent users of DIY nail care products; the overlap between women who use professional nail care services and women who make frequent use of DIY nail care products; and rapid growth in the population of multicultural women, who are much more likely than non-Hispanic white women to be frequent nail care product users.
The article above is part of the DSN Category Review Series. For the complete Nail Care Buy-In Report, including extensive charts, data and more analysis, click here.
Hi-tech accessories lead category sales
Sales of pet supplies (excluding pet food) reached $11.1 billion last year, an increase of 2% over 2010, according to a new Packaged Facts study. Bob Vetere, president of the American Pet Products Association expects annual spending on pet products to increase, especially in the convenience segment of the pet accessories segment.
Vetere said sales of products that help pets care for themselves — such as programmable feeding and drinking systems, automatic and battery-operated toys, self-cleaning litter boxes and self-warming pet mats — are on the rise.
As consumers pay more attention to ingredients and choose more natural and organic products for themselves, they are also buying more of those products for their pets. A recent study from Simmons Market Research Bureau found that nearly half of all dog- and cat-owning households seek out natural or eco-friendly products for their pets.
Toys that challenge pets, such as interactive and treat-dispensing toys, are a key trend, and grooming products have seen a spike in sales as new products enter the market.
The article above is part of the DSN Category Review Series. For the complete Pet Care Buy-In Report, including extensive charts, data and more analysis, click here.
Brewing tea sales
Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.
Lemonade-and-tea drinks — sometimes called “Arnold Palmers” — have become more popular with consumers. Arizona Beverage Co.’s Arnold Palmer line had strong growth last year, and Snapple and Sweet Leaf both launched lemonade-and-tea beverages.
Arizona leads the tea category with a 16% market share followed by Pepsi Lipton Tea Parnership, which has a 14% share. Dr Pepper Snapple Group’s Snapple brand holds third place. Sales of premium teas outpaced the category with double-digit growth, possibly because they contain less sugar. Mintel expects teas with less sugar and those not containing high fructose corn syrup to perform best in the future.
Coca-Cola is gearing up to build brand share for Fuze since the company will lose distribution rights to Nestea once Nestle Waters North America takes back distribution rights to the brand later this year. Coke recently introduced three Fuze teas: a lemon tea, a honey and ginseng green tea and a half-lemonade-half-tea. The one liter bottles are priced at 99 cents, putting the brand in direct competition with Arizona’s popular 99-cent tall segment.
Hansen Beverage Co. also plans to ramp up its fast-growing Peace Tea with new packaging later this year. The brand has seen sales more than double in early 2012.
The article above is part of the DSN Category Review Series. For the complete Beverages Buy-In Report, including extensive charts, data and more analysis, click here.