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Innovative Brolly helps create authentic Black and Tan at home

BY Jim Wright

St. Louis Staying true to its English roots, Bass Pale Ale introduces this month its own version of the umbrella — or brolly, as the British call it —that won’t block the rain, but will help adult beer drinkers create perfect, authentic Black & Tans at home parties and get-togethers this St. Patrick’s Day.

The authentic Black & Tan has been made with Bass Pale Ale and Guinness stout since the 1800s. For nearly as long, adults have attempted to pour their Bass Black & Tan by placing a bar spoon over the lip of their pint glass, which often results in a caramel color rather than the authentic Black & Tan.

The Bass Brolly sits atop the pint glass and allows the stout beer to flow through slowly, resulting in the desired layered effect.

The Brolly’s magic comes from a series of small holes that help prevent the stout beer from mixing with the Bass Pale Ale. To use the brolly, pour the Bass Pale Ale down the center of the glass to create an ample amount of foam, filling it about two-thirds full, place the Brolly on the lip of the glass. and slowly pour the stout through the Brolly, being careful not to let the two layers mix. Adults 21 and older will receive a Brolly free of charge with the purchase of Bass (where legal).

Bass Pale Ale is a full-flavored ale that is still brewed to according to its original recipe. English malts, aromatic hops, and water rich in essential salts and minerals combine to give Bass its slight burnt roast aroma and high-quality, full-bodied flavor. Available in bars, restaurants and grocery stores nationwide, Bass Pale Ale is 5.1 percent alcohol by volume.

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Former Vitamin Water exec joins Skinny Nutritional Corp.

BY Jenna Duncan

Skinny Nutritional Corp., distributor of Skinny Water, announced today the addition of their new director of operations, Cliff Oster. Oster will lead product development, production and purchasing of the zero-calorie, flavored water designed for dieters.

Oster formerly served as Glaceau Vitamin Water’s director of operations where his responsibilities included co-packing management, quality control, purchasing and insuring product quality and performance. He also formulated the first three Vitamin Waters to be sold in the U.S. and is credited with much of the product’s successful marketing across the country.

Oster has an extensive history working in the beverages market. He said in a recent interview that his goals at Skinny Water include producing a beverage for the mass market to help consumers reach and maintain healthy body weights.

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Albertsons launches Healthy Eaters program for kids

BY Doug Desjardins

FULLERTON, Calif. Albertsons has started a field trip program for kids in kindergarten through fourth grade that teaches them about the importance of healthy eating.

The main goal of Albertsons Healthy Eaters is to stem the growing tide of childhood obesity and to get kids to develop good eating habits at an early age. “If children learn from a young age how to make the right food choices, they will be more likely to make those choices throughout their lifetime,” said Heidi Diller, a nutritionist for Albertsons. The field trip program began at store in Fullerton, Calif. on March 6.

Children in kindergarten, first and second grades will visit Albertsons supermarkets to learn simple concepts about healthy eating through interactive demonstrations. Third and fourth graders will focus on decision making and learning to read food labels that identify vital things like fat and sodium content. The program is being offered at supermarkets in eight states including Washington, Oregon, California, Nevada, Utah, Wyoming, Montana and Idaho.

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