Innovation, broader reach light up sun care market
There’s no doubt that awareness of the dangers of unprotected sun exposure is growing, but sun protection products, which make up the bulk of the sun care market, still represent one of the few segments in the U.S. beauty and personal care market that has relatively low household penetration, according to research firm Euromonitor International.
The good news is that innovation in the mass-market sun protection segment has helped bolster sales, with sun protection being the only sub-sector to see growth in 2009, with an increase of 2%. Premium sun care products haven’t fared as well, as cash-strapped consumers have been reluctant to pay the higher price points, according to Euromonitor’s U.S. sun care report released in May.
Manufacturers are expected to continue to offer sun protection products that offer additional benefits, such as anti-aging properties and natural ingredients. However, judging by some of the products being promoted at the ECRM Sun Care EPPS in July, manufacturers also may be looking to capture consumer interest groups far beyond the beach.
One such company is Sierra Summits Skin Products, which makes High Altitude Adventure sunscreen, Tahoe Kids Adventure sunscreen and Apres Ultra Lite daily facial moisturizer with SPF 46.
Developed by a board-certified practicing physician assistant with Dermatology Associates of Northern Virginia, the brand was created to capture the lifestyle of the Sierras, an adventure playground for hikers, cyclists and travelers. Sierra Summits works to promote the use of sunscreens during the winter months, as well as the summer, and has suggested that retailers consider offering a “winter set.”
There also is Arnold Palmer sunscreen by DriGrip. In early 2010, DriGrip partnered with famed golfer Arnold Palmer to create the sunscreen especially for golfers. When applied, it dries to a powder finish, leaving no oily residue. The company also offers DriGrip for fisherman and DriGrip for industrial workers.
Macy’s expanding its open-sell beauty concept
NEW YORK Macy’s said Thursday it will expand its in-store, open-sell Impulse Beauty concept to 54 locations by October, and another 50 in 2011. Currently, the format is featured in approximately 104 Macy’s stores.
The roughly 1,000-sq.-ft. department, which features smaller niche brands, allows customers to browse the areas independently, rather than get the one-on-one attention that is more typical at traditional department store cosmetics counters.
Former Coca-Cola executive joins Revlon
NEW YORK Revlon has hired Julia Goldin as SVP and global chief marketing officer, overseeing all marketing activities for its portfolio of brands, including Revlon, Almay Revlon ColorSilk, Revlon beauty tools and Mitchum.
Goldin, who has more than 20 years of experience within the consumer packaged goods industry, most recently served as SVP and deputy chief marketing officer of Coca-Cola Japan, where she oversaw the company’s coffee business. Prior to that, she led Coca-Cola’s marketing in the United Kingdom and later in northwest Europe.
"A key element of our business strategy is to drive profitable growth by building our strong brands," stated Alan Ennis, Revlon president and CEO. "We see tremendous opportunity to build our brands with world-class marketing, which requires a talented senior executive leader to set brand strategy, and coordinate and integrate marketing direction and execution across all regions and brands. Julia is a marketing visionary with global experience who will bring new thinking to our global portfolio of iconic brands."