Innovation aids depilatories sales
New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).
Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.
The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 1/30/12
SUPPLIER NEWS — Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line. The Denise Richards Volume Extend hair care line consists of shampoo, conditioner and three styling aids. The line is launching in late January.
Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility. The upgraded facility, expected to be running by the end of second quarter 2012, will operate at three times the speed of present production. In addition to FireFly and licensed Aim, Close-Up and Spider-Man mouthwashes, Dr. Fresh also manufactures Binaca breath drops. The new toothpaste manufacturing facility will accommodate production of branded and private-label adult and children’s toothpastes. It is scheduled to be completed by May 2012.
Goody is launching for 2012 its first-ever heat styling products. The new collection is comprised of the Goody Heat Flash Dry blow dryer (SRP $36.99), which is designed to create smooth results with shorter drying time; Smart Temp blow dryer (SRP $29.99), which allows users to choose the temperature of heat; and Wave Creator styling iron ($29.99), which features a wave barrel to create natural-looking waves. In other news, Goody has developed its new DoubleWear collection. Elastics and head wraps have been upgraded with either a gold or silver overlay in multiple shapes/textures, resembling a bangle-type bracelet or necklace.
Spring season to see new foundations, concealers
Flawless, luminous skin is in, and with spring about to spring, you can bet that beauty mavens will continue their search for face makeup that helps their skin glow.
Sales of foundation at food, drug and mass (excluding Walmart) rose more than 4% to $543.7 million for the 52 weeks ended Nov. 27, according to SymphonyIRI Group. During that same period, sales of concealer climbed nearly 9.6% to $118.9 million, and sales of blush rose 2.4% to $107.6 million.
With an eye on spring 2012, manufacturers are aiming to further bolster sales with a slew of new products. For example, Maybelline New York is expanding its successful Dream portfolio with the January launch of the new Dream Nude Airfoam foundation, Dream Lumi Touch highlighting concealer and Dream Bouncy blush.
With the Dream Nude Airfoam, Maybelline New York has taken the weightless wonder of foam to create a lightweight foundation that promises to deliver a nude-perfect finish. The Dream Lumi Touch highlighting concealer is the brand’s first product to combine the camouflaging benefits of a concealer with the luminosity of a brightener.
Meanwhile, NYC New York Color, a Coty brand, has introduced for spring its new Smooth Skin Perfecting primer, which neutralizes imperfections, lines and pores. The primer can be worn alone or under makeup, and helps protect skin with vitamin E.
The article above is part of the DSN Category Review Series. For the complete Cosmetics Buy-In Report, including extensive charts, data and more analysis, click here.