Innovation, added benefits color lipstick sales growth
Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.
According to SymphonyIRI Group, lipstick sales have experienced strong double-digit growth in the 12 weeks ended April 17. Topping the list, according to SymphonyIRI, were lip products that offer such innovation as long-wearing color like CoverGirl Outlast, Maybelline SuperStay and L’Oréal Paris Infallible Le Rouge.
According to research by Mintel, women have reported using lipstick and lip gloss six times a week, suggesting that these products are a daily staple.
Consumers make a move toward fresh breath
Consumers’ desire for convenient, value-added solutions — not to mention their battle with more oral care issues as they age or take certain prescribed medications — likely has been the catalyst for the strong growth in portable oral care products.
Portable dry mouth treatments — such as Quantum OraMoist, which is a tablet-size dry mouth moisturizer patch, and Biotene — have seen significant sales growth during the 12 weeks ended April 17, according to data from SymphonyIRI Group. This isn’t exactly surprising, given that as Americans age and take more medications, oral health conditions also will rise. Studies have shown that up to 400 medications — prescription and OTC — can contribute to dry mouth.
Products designed to help freshen breath, such as Dr. Katz’ TheraBreath, which battles halitosis, and Evoraplus, which is a probiotic mint aimed at supporting gum and tooth health while freshening breath and whitening teeth, also have experienced significant growth. Obviously people desire fresh breath, but the strong growth of such products could be linked back to dry mouth, or xerostomia. A symptom of xerostomia is bad breath.
The article above is part of the DSN Category Review Series. For the complete Oral Care Mid-Year Report, including extensive charts, data and more analysis, click here.
Frugal shoppers bring spas back home
A shift in consumers’ shopping behavior to one that is focused on value, coupled with a desire to escape everyday stresses, likely helped drive the growth of bath and body scrubbers/massagers.
As shoppers increasingly have been watching their dollars, many have been creating an at-home spa experience versus spending their money at a pricey salon. This desire to create an at-home oasis has benefited the bath and body segment.
Furthermore, many mass market retailers have taken a page from the specialty shops, creating more inviting bath and body departments. For example, a recent trip to a CVS/pharmacy in New York turned up the Essence of Beauty endcap.
The attractive display encouraged beauty mavens to indulge their senses with bath and body products available in such fragrances as Japanese Garden and Citrus Coconut. Aside from lotions and body mists, the display also featured body sponges.
Essence of Beauty is available exclusively at CVS/pharmacy and online at CVS.com.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Care Mid-Year Report, including extensive charts, data and more analysis, click here.