Innocutis introduces Sitavig tabs
CHARLESTON, S.C. — Innocutis on Monday announced the introduction of Sitavig (acyclovir) 50-mg buccal tablet into North American markets. The tablet, developed by BioAlliance and licensed to Innocutis, is indicated for relief of herpes labialis or cold sores.
The tablet sticks to the gum above the incisor tooth on the side of the lip infected with a cold sore, the company said. The tablet is tasteless, odorless and dissolves to provide a continous release of medicine.
"We are very excited to bring Sitavig to the North American markets," said Charles Jenkins, VP marketing for Innocutis. "Up to 90% of Americans have been exposed to HSV by the time they are 50 years old, but there hasn't been a real breakthrough product to address this problem in many years. Sitavig is revolutionary because unlike systemic drugs and topical prescription creams, Sitavig requires application to the gum only once per episode. It is available by prescription only at local retail pharmacies."
Target rounds up YouTube superstars for new series
MINNEAPOLIS — Target is teaming up with four YouTube stars and Veronica Valencia, founder of Design Hunter L.A., on a YouTube video series that combines reality television and design challenges. The series, "Best Year Ever," will give college students tips and tricks that will help them design their own dorm or off-campus living space.
YouTube stars Todrick Hall, Mikey Bolts, Tiffany Garcia and Anne Lee will each host a four-episode series that follows an actual college student as they get ready for living on campus. Valencia will give each room a makeover and provide design solutions. The series will make its debut throughout July and August on each YouTube personality's page and on Target's YouTube channel.
“Target caters to college students who are creating and designing their own space for the first time,” said Rick Gomez, SVP marketing, Target. “We have the right products at great prices, and our video series is full of entertaining inspiration and ideas for stylish, small-space living.”
Some of the top trends for the upcoming back-to-college season include such items as folding bookcases and desks, décor accessories and various lighting accents, according to Target.
Sandoz secures rights for Kerydin
PRINCETON, N.J. — Sandoz on Monday announced an agreement with Anacor Pharmaceuticals to obtain exclusive rights to commercialize Kerydin (tavaborole) topical solution, 5%, through its branded dermatology business, PharmaDerm. Kerydin is an antifungal approved for the treatment of onychomycosis of the toenails.
“Kerydin is an important addition to PharmaDerm’s product portfolio. This agreement provides us with an excellent growth opportunity and reinforces our leadership in the topical dermatology specialty market,” said Peter Goldschmidt, president of Sandoz. “Collaborations in key growth areas that offer potential for further synergies are an important part of our strategy of bringing high-quality, affordable medicines to patients.”