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Inko’s new white tea drinks cater to schools

BY Allison Cerra

NEW YORK Inko’s line of ready-to-drink white teas has expanded to include two new flavors.

Poppin Punch and Bumpin’ Berry teas are an alternative to sugary beverages. Part of Inko’s line of 12-oz. can products, which were created especially for the school market, these teas are three calories less than the company’s award-winning line of low-calorie bottled white teas, which are sold nationwide. In addition, totally new graphic art, including a new logo, was created to appeal to a younger market. The beverages have been approved for distribution New York City schools.

"Since coming to market in 2002, our mission statement has been and always will be to bring the unique taste and healthy benefits of white tea to those who don’t want themselves and/or their children drinking sugar-laden beverages," said Andrew Schamisso, founder and president of Inko’s. "Outside of water, we’re fortunate to be one of the few all-natural alternatives for the school market."

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Report: FDA to crack down on alcohol-energy combo drinks

BY Michael Johnsen

NEW YORK — The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol and caffeine as soon as Nov. 17, The New York Times reported Monday, citing unnamed state law enforcement officials across several states.

 

The New York Times report suggested the FDA may issue warning letters as a first step toward removing the products from the market.

 

 

At issue are safety concerns surrounding the combination beverages — which typically contain as much as 12% alcohol and as much caffeine as one cup of coffee. Several studies have suggested people become more intoxicated and engage in riskier behavior consuming the caffeinated alcohol drinks as compared to people drinking alcohol alone, the Times reported.

 

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Tim Cost joins PepsiCo

BY Allison Cerra

PURCHASE, N.Y. — A former Wyeth executive has been named PepsiCo’s EVP global corporate affairs.

Tim Cost, who will report to PepsiCo chairman and CEO Indra Nooyi, officially will join the company Dec. 1. In the newly created position, Cost will be responsible for strengthening and protecting PepsiCo’s corporate reputation and strategically aligning its communications, public policy, foundation, investor relations, global health and agricultural policy, and regulatory agendas.

Cost joins PepsiCo from APCO Worldwide, a public affairs and strategic communications firm, where he was EVP. Prior to that, he served as SVP corporate affairs for pharmaceutical company Wyeth, prior to its acquisition by Pfizer last year.

"As the role of corporations in society continues to evolve, it is critical that we be very thoughtful, strategic and consistent in how we reach out to our many different stakeholders," said PepsiCo chairman and CEO Indra Nooyi. "Tim is a very talented leader whose depth and breadth of experience will help us take a holistic view of our external relations and forge strong, productive and mutually beneficial relationships, consistent with our global commitment to performance with purpose."

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