HEALTH

InhalerWear introduces pediatric asthma compliance tool

BY Michael Johnsen

BOSTON — InhalerWear on Tuesday announced its launch of a neoprene cover for inhalers that will help make carrying around an inhaler “trendy and cool” to children and teenagers. The new inhaler can be clipped to a backpack, purse or belt loop.

"We started InhalerWear because we knew the challenge facing parents was not in getting their kids to use their inhaler, but to get them to carry their inhalers with them at all times,” stated co-founder Rob Fiore.

"This product is a one-of-a-kind, must-have item for those who carry a rescue inhaler,” added Kimberly Mastrullo, InhalerWear director of operations. “There’s nothing in the marketplace today like our patented neoprene inhaler cover.”

InhalerWear holds the exclusive patent to the inhaler covers and offers them for purchase at InhalerWear.com for $7.99. Nearly 10% of all children suffering from asthma, InhalerWear noted, and children and teenagers present a unique problem given their age and the issue of needing to fit in during adolescence. Many children forget, lose or just don’t comply with their parents to keep their inhalers with them during afterschool activities or other times when their parents aren’t present to carry the inhalers for them.

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CRN, ASN honor two researchers for work in supplement industry

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition and the American Society for Nutrition on Monday recognized two researchers for their work in the supplement industry.

Xiang-Dong Wang and Mario Ferruzzi were awarded the Mary Swartz Rose Senior Investigator Award and the Mary Swartz Rose Young Investigator Award, respectively, at ASN’s Scientific Sessions and Annual Meeting.

Wang, senior scientist and director at the Nutrition and Cancer Biology Laboratory at Tufts University, is a recognized leader in the field of nutrition and cancer prevention, particularly with regard to his research on carotenoids/retinoids and their impact on carcinogenesis. Wang has co-authored numerous published peer-reviewed journal articles about the impact of specific bioactives on certain cancers. He is affiliated with ASN and the American Society of Cancer and Research.

Ferruzzi, associate professor, food science and nutrition, Purdue University, is recognized for his research on understanding the impact of the food matrix and food processing on phytochemical stability, bioavailability and metabolism. Ferruzzi serves as a member of the Institute of Food Technologists, the American Chemical Society and the American Society for Nutritional Sciences. The awards are jointly presented by CRN and ASN to recognize outstanding research on the safety and efficacy of bioactive compounds for human health.

The awards are named in honor of the late Mary Swartz Rose (1874-1941), founder and president of what was then the American Institute of Nutrition (now ASN). The Mary Swartz Rose Senior Investigator Award is given to an investigator with 10 years or more of postgraduate training, for outstanding preclinical and/or clinical research on the safety and efficacy of dietary supplements, as well as essential nutrients and other bioactive food components that may be distributed as supplements or functional food components. The Mary Swartz Rose Young Investigator Award is based on the same qualifications, but is given to an investigator with 10 years or less of postgraduate training. Made possible by a $50,000 grant from CRN to fund the awards over five consecutive years, this is the fourth year that CRN has presented this award.

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Report: Don’t bank on vitamin D sales

BY Michael Johnsen

LONDON — The ever-increasing popularity of vitamin D may have reached its plateau, suggested a report issued by Euromonitor International in late March, in part because of the vitamin’s ubiquity across the marketplace.

Accordingly, sales of vitamin D supplements may fall, especially sales of single-letter vitamin D, the report concluded.

“Vitamin D supplements see rising competition from fortified foods and other supplements such as fish oils and multivitamins,” the report read. “Moving forward, the recent reports on vitamin D intake will not make single vitamin D supplements disappear from the shelves. People with a medical deficiency and those faithful to the vitamin craze will support future sales."

According to Euromonitor International, retail value sales of vitamin D supplements reached $591 million worldwide in 2010, up 21% from the previous year using fixed 2010 exchange rates. The United States is the largest consumer of vitamin D supplements, comprising 76% of total retail value sales; Canada is the second-largest consumer with a value share of 9%.

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