BEAUTY CARE

Infusium 23 joins K Public Relations’ portfolio

BY Antoinette Alexander

NEW YORK — Infusium 23 hair care, which is available in more than 20,000 retail stores across the United States and Canada, has joined K Public Relations’ portfolio of Idelle/Helen of Troy brands.

K Public Relations immediately will implement a national public relations campaign highlighting new product launches and Infusium 23’s philosophy of a simple and effective three-step system that provides customized solutions for problem hair.

Infusium 23 offers customers 17 SKUs in the collection of Repair & Renew, Moisture Replenisher, Frizz Control, Color Defender and Volume Builder. In 2011, the brand restaged the "Color Protector" regimen to become "Color Defender" with a sulfate-free shampoo formulation. The brand also is launching a new SKU under the Repair & Renew regimen called intensive hair therapy conditioner.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
BEAUTY CARE

Not Your Mother’s hair care line broadens reach

BY Antoinette Alexander

TAMPA — Not Your Mother’s hair care line launched in 2010 in a few hundred Walmart stores as a test. Now, the brand is celebrating a successful first year with broadened distribution at retail.

Following its test run at Walmart, the brand now is available in 1,500 Walmart locations. In March 2011, Ulta brought in the line to all of its nearly 400 locations. Also carrying the collection are several regional retailers, such as Lowes Foods, Schnucks, King Kullen, Hi-School Pharmacy, Navarro Discount Pharmacy, Dierbergs, Acme Fresh Markets and Bag n Save.

"We are very fortunate to have loyal customers who know what they want and are not afraid to ask for it," stated Michele Sherbet, Not Your Mother’s brand manager. "Store managers have been bombarded with requests, especially from our teen customers, demanding they bring in the products."

The collection includes All Eyes on Me hairspray, She’s a Tease volumizing hairspray, Beat the Heat thermal styling shield spray, Smooth Moves frizz control hair cream, Kinky Moves curl defining hair cream, Beach Babe texturizing sea salt spray, Girl Power volumizing hair powder, Clean Freak dry shampoo and Rise & Shine shine mist. Each product retails for $5.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
BEAUTY CARE

Veet boosts hair removal products portfolio

BY Allison Cerra

PARSIPPANY, N.J. — Veet’s newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand’s behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What’s more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.

This year, Veet launched new ready-to-use hair removal wax strips for face and body, which retail for $4.49 and $9.99, respectively, available at mass retailers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...