HEALTH

Inergetics launches comprehensive line of weight loss aids at ECRM VMS

BY Michael Johnsen

PARAMUS, N.J. — Inergetics will be breathing new life into diet aid brands Bikini Ready and SlimTrim, the company noted on Monday. Those are two brands the company recently acquired from Whole Products Group that will be the focus of presentations at the ECRM Vitamin, Diet & Sports Nutrition conference being held in San Antonio this week. 

“The energy, innovation and superior marketing efforts behind new Bikini Ready and SlimTrim are sure to be a hit at the show,” stated Michael James, CEO of Inergetics. “We’re excited about the prospects these new franchises bring to Inergetics and look forward to building the kind of sell-through business retailers will relish as part of their set."

The lineup of new Bikini Ready Weight Loss Lifestyle products covers a broad spectrum of diet aids designed to help consumers lose and maintain weight, including Bikini Ready Yummy Shake, Bikini Ready Fashion Multi, Bikini Ready Cleanse Cleanse and Bikini Ready Weight Loss Catalyst.

SlimTrim and SlimTrim Caffeine Free further rounds out the Inergetics’ stable of diet supplements designed to address consumer need to lose weight.

Additionally, Inergetics is introducing its newly reformulated Surgex Sports Nutrition brand with four new SKUs: SurgexPump, SurgexMeal, SurgexFix and SurgexThermo.  

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HEALTH

AdAge: Cold remedies, disinfectants realizing significant gains thanks to strong flu season

BY Michael Johnsen

NEW YORK — While most of the nation is beginning to populate the cough-cold aisle in search of relief of their runny noses, coughs and sore throats, manufacturers of nonprescription cough-cold remedies are realizing the largest jump in sales that they’ve seen for quite some time. 

For the four weeks ended Dec. 22, which is about two weeks before flu incidence really started reaching peak levels across the East and Southeast, sales of cold and flu remedies were up 8%. Across Reckitt Benckiser’s OTC portfolio, that’s translated into a 22% sales lift capturing sales of just under $100 million, according to a report published Monday in AdAge citing Nielsen data as provided by Deutsche Bank. And Procter & Gamble OTC sales are up 9%. 

Ancillary categories are up, too, the AdAge report noted. Sales of disinfectants are up 22% for that four-week period with Clorox realizing 24% in growth and Reckitt Benckiser 17%. 


FOR MORE COVERAGE OF THE FLU EPIDEMIC CLICK HERE

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Lifes2Good launches pair of hair growth supplements

BY Michael Johnsen

CHICAGO — Lifes2good Natural Healthcare recently announced the introduction of a pair of new hair growth supplements: Viviscal Extra Strength and Viviscal Man. 

The new extra-strength formulation contains 50% more of the active ingredient AminoMar, a proprietary blend of ingredients and proteins said to promote existing hair growth. It also contains new ingredients biotin, iron and zinc.  

Viviscal Man nourishes thinning hair and promotes existing hair growth. The supplement contains flaxseed —  which is thought to be a natural DHT blocker, according to Lifes2good — and has a higher daily value of AminoMar than Extra Strength.  

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