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Industry vet Gary Rocheleau to expand Park City Group efforts in the retail channel

BY Michael Johnsen

SALT LAKE CITY — Park City Group on Monday announced Gary Rocheleau has joined the company as a senior adviser. A retail industry veteran with more than 40 years of experience, Rocheleau will be responsible for developing business solutions, consulting and expanding efforts in the retail channel. 

"Gary is a highly accomplished senior leader with expertise in marketing execution, merchandising, management and sales for retail grocery. He brings invaluable experience, especially in the retail grocery channel where the out-of-stock challenges are increasing," stated Randall Fields, chairman and CEO of Park City Group.

Recently, Rocheleau served as VP retail marketing execution for Vons/Pavilions, a Safeway Company. His key responsibility was to interface with the centralized marketing group of Safeway Corporate. He previously served as acting SVP corporate pharmacy; was VP sales for California, Hawaii and Nevada; as well as president of Grocery Works, Safeway’s home shopping and delivery company, along with other roles.

"Retailers today have a challenge to continue to appeal to the consumer by making sure they have what the consumer comes to buy," Rocheleau said. "With the visibility Park City Group provides to the shelf, retailers can engage their internal teams to create a process that works for them, resolves out-of-stock problems and increases profitability. I’m very excited to be working with them to provide this opportunity to retailers."

Rocheleau began his career with Lucky Stores, where he spent nearly 23 years and his last position was VP grocery. He began his tenure at Lucky in 1968.

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Yankee Candle introduces nine holiday fragrances

BY Alaric DeArment

SOUTH DEERFIELD, Mass. — The Yankee Candle Co. has introduced a new line of holiday-themed scented candles, the company said Monday.

The South Deerfield, Mass., announced the introduction of four new holiday-themed Yankee Candle fragrances and five Pure Radiance fragrances, also holiday-themed.

The company said the fragrances are designed to evoke nostalgia for baking holiday cookies and celebrating with loved ones. The candles are available at Yankee’s more than 500 stores, as well as gift shops and other retailers.

 

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Big Lots focuses on digital strategy with new exec appointment

BY Vivian Gomez

COLUMBUS, Ohio — Big Lots has appointed former Kmart executive Andrew Stein as the company’s SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

"As we develop our communication strategy focused on our customer, we know our marketing approach needs to evolve from one of traditional advertising means, such as print and television, to the digital age including social media, omnichannel, blogging and viral messaging," said CEO and president David Campisi. "We believe these channels, which will be new to Big Lots, will allow us to efficiently and effectively reinvigorate the Big Lots brand with our core customer and reintroduce us to a consumer segment that hasn’t been fully engaged recently. Andy has been an innovator in digital marketing strategies and multi-channel communications. He brings a wealth of experience integrating e-commerce and omnichannel solutions into brick and mortar retail operations. His analytical approach to creative strategic thinking will add tremendous value to our efforts. We’re delighted to welcome him as a member of our executive leadership team."

In his new role, Stein will oversee all areas of consumer engagement and customer messaging, including marketing, advertising, brand development and merchandise presentation. His responsibilities will include furthering the company’s brand recognition, including enhancing its Internet presence and further developing the company’s e-commerce site, expanding the use of digital marketing and social media and integrating the recently enhanced Buzz Club Rewards loyalty program. Stein will report directly to Campisi.

Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. His responsibilities included building an integrated retail strategy, which produced the viral video favorite "Ship My Pants," a campaign that recently received special honors from The Hub Magazine, 4 Cannes Gold Lion Awards and has gotten more than 29 million hits on YouTube. He also made significant contributions to Kmart’s multicultural marketing initiative. Prior to Kmart, Stein held senior positions with IBM Global Business Consulting Services, Montgomery Wards & Co., Foot Locker and Razorfish.

 

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