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Industry urges FDA to clarify new dietary ingredient notification regulations

BY Michael Johnsen

SILVER SPRING, Md. — The five associations representing the dietary supplement industry on Monday requested that the Food and Drug Administration issue revised guidance on new dietary ingredient notifications, with a specific focus on the information to be included to identify the new dietary ingredient. 

The request, made by the American Herbal Products Association, the Council for Responsible Nutrition, the Consumer Healthcare Products Association, the Natural Products Association and the United Natural Products Alliance, was made in the form of comments submitted by AHPA to FDA on April 27 and joined by CRN, CHPA, NPA and UNPA in separate submissions.

The groups note that FDA’s rule on NDI notifications does not specifically state what information should be provided to the agency on the identity of the ingredient that is the subject of an NDI notification. Yet the most common objection communicated by FDA in its responses to NDI notifications is that the agency “is unable to establish the identity” of the dietary ingredient that is the subject of the notification.

“This is clearly an area in which guidance is needed by the regulated supplement industry,” stated Michael McGuffin, AHPA president. “We are therefore requesting that the FDA prioritize its attention to this specific issue and provide the industry with clarity on this matter.” 

Earlier comments submitted by each of the trade associations to the FDA’s June 2011 draft guidance, "Dietary Supplements: New Dietary Ingredient Notifications and Related Issues," generally were critical. In June 2012, the FDA informed the associations that the agency was planning to promulgate revised draft NDI guidance and would permit additional input from the industry on these topics.

“Other issues raised by the FDA’s 2011 draft NDI guidance are still concerning to the supplement industry,” noted Steve Mister, president and CEO of CRN. “We will continue our active dialogue with the FDA until each of these is resolved. But in the meantime, it benefits both the industry and FDA to move forward on the topics where there is agreement. What constitutes an adequate description of the ingredient in an NDI notification is one of those issues where the trade associations and the FDA are likely to agree.”

One of the bigger issues includes which supplements have been grandfathered under the regulation, and subsequently don’t need an NDI, and which haven’t. “We must continue our discussions about what demonstrates whether an ingredient is grandfathered under the law, what constitutes chemical alteration of an old ingredient, and other matters," acknowledged Scott Melville, CHPA president and CEO. "However, there’s no need to hold up guidance on this issue while we continue discussions on the meaning of the statute in other areas.”

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Ruffles launches new Tangy Honey Mustard behind grindhouse ad campaign

BY Jason Owen

PLANO, Texas — Ruffles potato chips, one of the flagship brand’s from PepsiCo’s Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

The core of the new marketing campaign includes a series of humorous movie-trailer-style ads that parody 1970s grindhouse-style action movies. Premiering with "Honey Mustard," each "film" is teased with these ads that star the brand’s newest cast of characters — whose thick mustaches and questionable acting would give any grindhouse flick a run for its money. In recent years, Ruffles has honed in on millennial-age men as its core target, starting with the development of flavors that were inspired by the real foods guys love — and this new campaign builds on that momentum.

"Ruff McThickridge and his posse bring some really hilarious personalities to the Ruffles brand. Admittedly, I would hang out with this crew," said Tony Matta, VP marketing, Frito-Lay North America. "Our fans are looking to engage in an environment like the one we’re creating in Ruff’s world  — with awesome, comedic content that allows consumers to help define what Ruff and the gang become as a creative vehicle long term."

The first Ruff McThickridge spot focuses on building excitement for new Ruffles Ultimate Tangy Honey Mustard potato chips. Available on shelves nationwide this month, the new flavor adds to the brand’s Ultimate line, which was introduced last year. Ruffles Ultimate potato chips are available in a variety of flavors and have ridges twice as deep as the ridges in Ruffles Original potato chips.

Ruffles Ultimate Tangy Honey Mustard flavored potato chips are offered in a variety of sizes: a 1.875-oz. bag for a suggested retail price of $1.09; a 2.5-oz. bag for a suggested retail price of $1.49; and a 7.5-oz. bag for a suggested retail price of $4.29.

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H-E-B disburses $585,000 to Texas educators

BY Michael Johnsen

AUSTIN, Texas — H-E-B on Friday announced statewide winners of the 12th annual H-E-B Excellence in Education Awards during a banquet at Austin’s Hilton Hotel. At the ceremony, H-E-B chairman and CEO Charles Butt disbursed $585,000 in cash awards and grants and personally congratulated 23 educators, campuses, school districts and one early childhood agency for being among the best in Texas.

Former CNN anchor and current documentary producer Soledad O’Brien delivered the keynote address to a ballroom packed with hundreds of educators, elected officials, community leaders and H-E-B employees.

H-E-B launched the Excellence in Education Awards program in cooperation with the Texas Association of School Administrators in 2002 as a positive way to support public education in Texas by spotlighting best practices and celebrating the passion and creativity of Texas educators. Since its inception, H-E-B has given more than $6.5 million, making it the state’s largest monetary award program dedicated to education, the grocer reported. 

 

 

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