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Index examines consumers’ feelings toward in-store, online shopping

BY Allison Cerra

NEW YORK — An annual holiday shopping index found that an overwhelming majority of Americans said that while online shopping for holiday gifts is easier, brick-and-mortar stores do a better job of putting them in the holiday spirit.

Among 1,072 Americans surveyed between Nov. 29 and Dec. 1, StrategyOne said that it found that while 74% of Americans preferred online shopping over shopping in stores — and 54% found that shopping online is the best way to ensure their spending doesn’t exceed their holiday gift budget — 87% of respondents noted that brick-and-mortar stores are more successful in putting shoppers in a jolly mood.

StrategyOne’s annual holiday shopping index also found that Americans were divided over where to find the best deals: 52% said they found the best deals online, while 48% said they could find the best deals in retail stores.

“Online retailing has quickly and increasingly become a crucial segment of the holiday shopping season, which can be seen in the growing popularity of ‘Cyber Monday’ as well as the significant Thanksgiving Day online spending,” said Bradley Honan, SVP at StrategyOne. “But clearly, there are still aspects of the retail experience, like the holiday spirit, that can’t be matched online.”

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Candle Warmers Etc. inks deal with Pende

BY Allison Cerra

LAYTON, Utah — A patented candle warming appliances company has signed an exclusive licensing agreement with Pende.

Through the agreement, Candle Warmers Etc. will receive access to Pende’s patented candle warmer fan technology, and will add Pende’s Candle Breeze and CandleAire electric candle warmers, as well as the Cand-O wickless scented candle discs, to its product assortment of candle-warming appliances and related giftware appliances and accessories.

Under the agreement, Candle Warmers Etc. immediately will begin to market, distribute and service the current Pende products, and will access the patented technology for product development.

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Mizco to distribute Ecko-branded electronic accessories

BY Allison Cerra

AVENEL, N.J. — Mizco recently inked a licensing agreement with Marc Ecko Enterprises, bringing the first-ever line of Ecko-inspired electronic accessory and mobile technology products to design-conscious technology enthusiasts.

The Ecko line of Mizco products includes headphones; iPhone, iPad and MP3 cases; and camera accessories that are available for a suggested retail price ranging from $19.99 to $99.

“We are thrilled to be able to bring to market the industry’s first line of Ecko-inspired and branded electronic accessory [products],” said Maurice Mizrahi, president of Mizco’s Digipower division. “The combination of Marc’s global brand power and Mizco’s retail marketing power promises to bring this amazing line of products to consumers in every part of the world.”

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