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Independence Blue Cross sponsors ‘Ask the Pharmacist’ seminars for seniors

BY Alaric DeArment

PHILADELPHIA — A lot is said about how pharmacists are the most accessible healthcare professionals, and one health insurer is taking advantage of this by sponsoring a series of special seminars for elderly people.

Independence Blue Cross said it would sponsor the "Ask the Pharmacist" seminars throughout the Philadelphia area about potential medication risks to help safeguard their health. Questions seniors frequently ask pharmacists concern how medications are taken, what kinds of foods and other drugs they should avoid when taking certain medications, whether generics are available and which Medicare Part D plans they should use, IBC said.

The seminars are part of the insurer’s free Wellness Program Education Series, which previously covered nutrition and fall prevention. Nearly 40% of people age 60 years and older take five or more medications, and about one-third experience serious side effects, according to the Centers for Disease Control and Prevention.

"It’s more important than ever for people of all ages to be active participants in their own health care, but especially for senior who are highly vulnerable to medication errors," IBC VP Medicare sales and marketing Robert Smith said. "Older adults may find they have questions about the medicines they are taking or some confusion about where to go with concerns on topics ranging from medication side effects to what drugs are covered under their prescription plan and how to enroll in Medicare Part D."

 

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Olehenriksen announces launch of new CC crèmes

BY Antoinette Alexander

NEW YORK — Olehenriksen has announced the launch of Perfect Truth CC Crème and Perfect Truth CC Eye Crème.

Formulated with five sources of vitamin C, these skincare-makeup hybrids promise to illuminate, protect and perfect in one step. Entering the color category for the first time, the products provide sheer, luminous coverage, as light-reflecting pigments diffuse imperfections and the telltale signs of aging. Vitamin C and tripeptide-5 boost collagen and visibly reduce fine lines and wrinkles, while sodium hyaluronate and ceramides nourish and replenish moisture, according to the company.
 
Offering optimal protection, ferulic acid, an antioxidant and UVA/UVB sunscreen ward off environmental aggressors and counteract the signs of premature aging.
 
Perfect Truth CC Crème (priced at $36) and Perfect Truth CC Eye Crème (priced at $26) are available at Sephora and online at OleHenriksen.com.

 

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PrescribeWellness passes million-patient mark

BY Alaric DeArment

ALISO VIEJO, Calif. — More than a million patients are receiving automated messages to increase immunizations, improve medication adherence and better manage chronic diseases, a company that developed a communication system for delivering the messages said Tuesday.

PrescribeWellness said the number of patients receiving messages marked a "significant milestone" as pharmacists have become a key source of health information and services for patients and an extension for primary care physicians, who are often not available to provide them due to a heavy workload. More than 200 million patients walk into retail pharmacies every week, according to the company.

"The pharmacy in America is evolving from a medication dispensary to the center of wellness for the communities they serve," PrescribeWellness CEO Al Babbington said. "We are proud to provide the software and services for independent pharmacies to successfully transition to this new model and deliver communications in the patient’s language of choice that serves their individual needs."

 

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