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InBev ups the stakes in Anheuser-Busch offer

BY Jenna Duncan

BRUSSELS Reports today stated that InBev, maker of Stella Artois and Beck’s beers, among others, has raised its offer to buy out St. Louis-based Anheuser-Busch stocks from $65 per share to $70.

After Anheuser-Busch, maker of Budweiser and Bud Light, denied the original bid of around $46 billion, InBev countered with a new offer of about $50 billion dollars.

Despite A-B’s initial resistance and claims that InBev may not have the best interests for A-B’s shareholders in mind, sources today said that A-B’s board is predicted to accept the new offer sometime this weekend. Although, some plans regarding A-B’s commitments to both its employees and wholesalers would still have to be ironed out, should a “friendly takeover” occur.

Meanwhile, A-B stocks gained a 7.69 percent increase to $65.92 dollars, which topped the original stockholder buyout offer from InBev of $65 per share.

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Mars announces $1 million Halloween contest

BY Alaric DeArment

HACKETTSTOWN, N.J. Mars Snackfood US is launching a sweepstakes in the period leading up to Halloween that includes a grand price of $1 million, Mars announced Thursday.

The contest, dubbed “The Halloween Million Dollar Contest,” will begin Aug. 15 and last until Halloween. It will include 20,000 prizes in addition to the grand prize and cover seven Mars brands, namely M&M’s, Snickers, 3 Musketeers, Twix, Milky Way, Skittles and Starburst.

Mars launched a similar contest last year that only included M&M’s. It will advertise this year’s contest in print and broadcast media and online.

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Kellogg’s introduces blueberry muffin Mini-Wheats

BY Alaric DeArment

BATTLE CREEK, Mich. Blueberry muffins can now be eaten with a spoon.

Kellogg Co. announced Thursday that it has released a Mini-Wheats Blueberry Muffin cereal. The cereal is made with whole grains, providing 85 percent of their daily-recommended amount, as well as 20 percent of the recommended amount of fiber.

“Moms can appreciate the whole grains and fiber they’re providing for the family, while everyone will enjoy the taste of blueberry muffins,” said Matt Lindsay, the brand’s manager.

The new cereal will soon be available nationwide for around $3.89.

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