PHARMACY

IMS, IRI form partnership to provide industry-leading data

BY Drew Buono

NORWALK, Conn. IMS Health and Information Resources have announced a multi-year partnership to provide industry-leading business intelligence, analytics and consulting expertise on the consumer health marketplace.

The alliance will provide a broad view on three key market segments – prescription medicines, over-the-counter products and consumer packaged goods. The companies will initially focus on the U.S. and European market, where they will give their insight to clients about market dynamics to help understand the consumer more.

“Today’s global prescription, over-the-counter and consumer packaged goods markets are rapidly converging, creating the need for a unified view of product performance supported by predictive analytics,” observed IRI President and chief executive officer John Freeland. “This alliance will lead to a better understanding of prescription and OTC purchases, and their relationship to consumer packaged goods purchasing activity. As a result, manufacturers and retailers will be able to better understand consumers’ evolving healthcare choices in a more holistic, meaningful way.”

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PHARMACY

FluMist may be used in $2.5 billion federal program

BY Allison Cerra

GAITHERSBURG, Md. MedImmune’s nasal spray flu vaccine may be used in the $2.5 billion federal Vaccines for Children Program, the company said.

The Gaithersburg, Md.-based company has already begun shipping 4.5 million doses of refrigerated FluMist for the 2007-08 influenza season to customers in the United States and to U.S. military bases overseas.

In late September, the Food and Drug Administration approved expanding FluMist’s use to include children from 2 to 4 years old. The vaccine was previously approved for healthy people 5 to 49.

A Centers for Disease Control independent committee of 15 immunologists will decide whether to recommend FluMist for young children in the Vaccines for Children Program. That panel is scheduled to meet Oct. 28.

“The more we can do to vaccinate more children against this disease is very, very important,” said MedImmune spokeswoman Karen Lancaster.

Officials say 45 percent of children in the United States receive vaccines through the children’s program and the committee is the only body that determines what vaccines are included. It provides vaccines free to children without insurance and others.

The FDA approval for expanded use with younger children follows its OK in January of a refrigerated, rather than frozen, version of FluMist. While injected flu vaccines use a killed virus, FluMist uses a weakened live virus.

“It is a wonderful step in the evolution of FluMist that no longer do we have to have the frozen storage for the provider,” Lancaster said. “It opened some doors that may have been closed. With the approval of the refrigerated FluMist and expansion [to younger children], we have turned a corner with FluMist. We think there is an exciting future.”

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NIH funds study on patient comliance

BY Drew Buono

ATLANTA PharmaCentra, a marketing and services firm that provides customizable healthcare management programs for the pharmaceutical industry, the Rollins School of Public Health, and the Department of Ophthalmology at the School of Medicine at Emory University will conduct a study of new technology to increase patient adherence to prescribed treatment regimens.

The study, which be funded by the National Institutes of Health’s National Eye Institute will test the effectiveness of the WellTouch system, which will provide glaucoma patients with telephone and print messages to increase treatment.

“Our goal is to identify the causes of patients’ noncompliance with glaucoma treatment and then to provide an individually tailored, low cost and effective intervention to improve compliance,” said Dr. Karen Glanz, principal investigator on the project and professor at the Rollins School of Public Health.

Almost 30 percent of all patients stop taking prescribed medication within the first three months of treatment. The problem for glaucoma patients is that if they stop taking the medication, they are at a high risk to become blind.

250 people will be taking part in the study over an 18-month period.

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