News

IMS Health acquires Semantelli Corp.

BY Alaric DeArment

DANBURY, Conn. — Healthcare analytics firm IMS Health has acquired social media analytics company Semantelli Corp., saying the purchase would allow it to provide real-time monitoring and delivery of insights into consumer and physician behavior and sentiments.

Semantelli, based in Bridgewater, N.J., uses cloud computing-based systems that automate the collection of healthcare-specific social media content, which IMS said would allow for real-time monitoring of reputation and opportunity management, using medical taxonomies and algorithms and natural language recognition. Financial terms of the deal were not disclosed.

IMS said Semantelli would become part of its suite of social media products that support healthcare organizations in the areas of market assessment, competitive intelligence, brand performance, risk management and engagement between consumers and healthcare professionals.

"This acquisition marks an important step in expanding IMS’s capabilities in the social media management and analytics space, where there is accelerating demand for solutions that help clients take advantage of new channels to connect more actively with healthcare professionals and consumers," IMS SVP strategy and global pharmaceutical solutions Stefan Linn said. "Social media has become an integral part of the healthcare experience, and navigating this channel effectively to unlock the right information for making decisions is critical."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Bayer Healthcare and Sheryl Crow team on hunger effort

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer Healthcare on Friday partnered with Sheryl Crow in support of Feeding America for that group’s "Nutrition Mission."

Through July 28, for every bottle of One-A-Day Women’s purchased, Bayer will donate two meals, up to 2 million (valued at $500,000), to Feeding America. 

Sheryl Crow also will be awarding four $25,000 grants to Feeding America in honor of volunteers who share their stories about fighting hunger in their communities. "Hunger relief is a cause that I am passionate about and have been supporting for several years through my work with Feeding America," Crow stated. "Too many Americans struggle with food insecurity, and the Nutrition Mission gives us all an opportunity to do our part to help our neighbors in need."

An audio of the announcement can be found here

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Retail sector’s success shows the importance of innovation

BY Alaric DeArment

Jobs data from the Department of Labor released Friday show that among the 165,000 jobs added overall were 29,000 in the retail sector, results that industry trade group the National Retail Federation heralded as possibly boding well for the economy in the future.

While the numbers themselves speak volumes, it’s important to consider some of the factors behind them that explain why the sector has thrived.

From omnichannel to new store formats to new products and ways of merchandising them, retailers have used a variety of innovative techniques to get customers to the store – whether physically or virtually.

During Sears Holdings’ annual shareholder meeting last week, chairman and CEO Edward Lampert touted the company’s investments in "integrated retail," such as online and mobile commerce and allowing customers to buy in-store and ship to their homes.

Convenience is also on the minds of supermarket operators, such as Ahold USA, which has been expanding its Peapod online grocery service and online ordering, as well as concepts like the virtual grocery stores at commuter rail stations in many major cities.

Another mass-merchandise chain, Target, partnered with the editors of Wired magazine to install Wired-branded displays featuring an assortment of products, including four available for the first time at Target, which has also been busy opening small-format stores for dense urban areas such as Chicago and San Francisco.

Walgreens has been opening Well Experience stores in major cities around the corner, creating a store that looks less like a traditional drug store and more like a small supermarket, convenience store and high-end cosmetics store rolled into one. Rite Aid has updated its Wellness store format with an even more modern look than the previous versions, while CVS has been opening Urban Cluster stores as well. All three formats are designed for the same purpose: keeping up with the times, catering to customers who are more urban, more refined in their tastes and more interested in taking responsibility for their health and wellness.

While its outside the pharmacy-retail space, Seattle-based men’s clothing store Hointer has turned the concept of omnichannel on its head by using robotics and mobile apps in the store.

Throughout the early half of the 20th century and well into the latter half, researchers at Bell Labs made a world of scientific and technological breakthroughs, without which many of the consumer products people take for granted today wouldn’t exist. Bell Labs is long gone, but it was a good example of the importance of innovation in a modern economy. Today, retailers are showing that to be true as well – and reaping the rewards for it.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES