Improved Bounty brings value to customers
CINCINNATI Procter & Gamble announced that their paper towel brand is improved with 25% thicker quilts and a more cloth-like durability than before.
“There is a mistaken belief that all paper towels are the same and it does not matter what you use,” said Eric Higgs, Bounty brand manager. “Bounty is focused on providing consumers with a superior performing paper towel so they can do more with less, versus bargain brand towels.”
Bounty is twice as absorbent as the bargain brands’ towels, the company said.
Bounty has teamed up with Ellie Kay, financial advisor and author of Living Rich for Less, to help consumers make smarter decisions in the supermarket that will benefit their bank accounts without sacrificing quality at home.
“Given the state of the economy, consumers are looking for value items and ways to do more with less,” Kay said. “Bounty’s strength and absorbency make it that indispensable household helper as well as a great value.”
Along with the upgrade, Bounty will be launching a new marketing campaign titled, “Bring It.” The new campaign will highlight the messes and spills that are no match for the new Bounty’s thicker, more durable sheets.
The new Bounty paper towels are available nationwide. For more information on the new Bounty as well as other Bounty products, please visit quickerpickerupper.com.
NatureSweet celebrates snacking with online natural talent show
SAN ANTONIO To spread the word about NatureSweet Cherubs bite-sized tomatoes as the sweetest snacking tomato, NatureSweet will launch an online natural talent show for kids entitled “Be the Next Sweet Sensation”.
The contest will be launched with a fully integrated marketing program including online, retail, print, PR and radio support. One child will win a Grand Prize chance to be the Cherubs Spokeskid.
Beginning March 15th, parents and kids will visit a promotional website (www.cherubstomatoes.com) and upload a video showing the world their natural talent inspired by the snack. Visitors to the site will be able to vote and comment on their favorite kid performers.
The Top 10 finalists will be posted and announced between May 11th and 12th. The Grand Prize winner will be announced on May 18th.
After being named the “Next Sweet Sensation”, the Grand Prize winner will enjoy a family trip for four to Hollywood, CA. Additionally, as the Cherubs(R) Spokeskid, the Grand Prize winner will appear in a future NatureSweet Cherubs advertisement as well as in a story on the brand’s website.
Mars celebrates Easter with pastel-colored M&M’S, virtual egg hunt
HACKETTSTOWN, N.J. With Easter just around the corner, Mars Snackfood is hosting a virtual Easter hunt promotion, and sharing new recipes and decorating tips for its limited-edition seasonal pastel M&M’S from culinary, lifestyle and party planning expert Ingrid Hoffmann.
Mars developed a virtual Easter egg hunt on its new site, www.HuntforYellow.com, where spokescandy “Yellow” falls asleep in the Easter Bunny’s basket while setting up an egg hunt and is placed among the hidden eggs in the park. Consumers can visit the site for a chance to find him, and win cash and prizes.
In celebration of the limited-edition pastel M&M’S, Hoffmann has cooked up fun Easter crafts and recipes. Hoffmann’s suggestions and ideas are sure to jazz up Easter baskets, dinner table decorations and Easter treats, making Easter gatherings even more festive for the whole family. More information for crafts and recipes for the Easter holiday can be found at www.mms.com.
“Pastel M&M’S are perfect for infusing great taste and color into Easter entertaining,” Hoffmann said. “It’s a treat for me to be able to get creative and think about all the ways M&M’S can be used in recipes that are perfect for making with friends and family around the holiday.”
Now through April, retail stores nationwide will display the limited-edition, seasonal varieties of M&M’S for a suggested retail price of $2.99.