HEALTH

Immunity boosters thrive

BY Michael Johnsen

Traditional cough-cold remedies weren’t the only benefactors of a robust illness season last year. Sales of immunity boosters were also up.

(For the full category review, including sales data, click here.)

Sales of Alacer’s Emergen-C liquids topped $100.8 million for the 52 weeks ended Aug. 11 across U.S. multi-outlets, according to IRI data, representing an increase of 22.1%. Reckitt Benckiser’s Airborne multivitamins, meanwhile, reached $101.2 million on 18.2% growth.

“Customers are looking for [these immunity boosting] products when they’re sick,” said Kimberly Weld, VP sales and marketing, America, for PharmaCare. “What we are seeing from retailers is that they are expanding that proposition,” she said, because of the value-add equation. “It’s a niche product [that] won’t cannibalize whatever symptom reliever consumers [are buying].”

PharmaCare recently boosted its homeopathic presence with the introduction of its own dietary supplement immune-system booster, Sambucol Soft Chewable Throat Lozenge.

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HEALTH

Gummies lure adults

BY Michael Johnsen

There may still be room for substantial growth in multivitamins — like in gummy vitamins.

(For the full category review, including sales data, click here.)

“The underlying factor driving growth within the adult gummy’s category is that consumers are continuing to search for alternative delivery forms,” noted Pharmavite spokesman Doug Jones. “In fact, the gummy delivery form represents one-third of the total category growth dollars over the last six months. Soft gels and gummies together represent 33% of VMS sales,” he said.

Pharmavite just introduced a multivitamin in a fast-melt format, and Pfizer Consumer and Bayer Healthcare recently entered the gummy space with Centrum and One-A-Day launches, respectively.

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HEALTH

Probiotic sales on the rise

BY Michael Johnsen

Many of the larger probiotic brands are experiencing significant growth. i-Health’s Culturelle generated $61.6 million in sales on a growth rate of 44.5% for the 52 weeks ended Aug. 11, according to IRI data across U.S. multi-outlets. And sales of Bayer’s Phillips Colon Health were up 18.5% to $58.7 million.

(For the full category review, including sales data, click here.)

Although Procter and Gamble’s Align, with $68.8 million in sales, was only up 0.2%, that doesn’t necessarily mean the brand has reached a plateau. “More than half of the women surveyed (53%) do not know much or anything about probiotics,” Align spokeswoman Ashley Koff said, but 74% of women are interested in knowing more about how their digestive system works.

The venerable Canadian brand Jamieson Laboratories is bringing an individually wrapped powder into the probiotic space with Jamieson Probiotic Sticks in a red-plum flavor.

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