Illinois bans plastic microbeads in personal care products
CHICAGO — In an effort to help ensure clean waterways, Illinois Gov. Pat Quinn has signed legislation to make Illinois the first state in the nation to ban the manufacture and sale of personal care products containing synthetic plastic microbeads.
The new law will require synthetic microbeads to be removed from manufacturing by the end of 2018 and bans the sale of such items by the end of 2019 in Illinois.
“Banning microbeads will help ensure clean waters across Illinois and set an example for our nation to follow,” Quinn stated. “Lake Michigan and the many rivers and lakes across our state are among our most important natural resources. We must do everything necessary to safeguard them."
The Personal Care Products Council supported the legislation and stated, “We urge policy makers who are considering similar legislation in other states to review the work we have accomplished in Illinois with all sectors of the business community, including personal care product manufacturers, as we have sought to identify effective and realistic solutions."
According to an Associated Press report, legislatures in other states, including New York and California, have considered similar bans.
SoftSheen-Carson’s Dark and Lovely takes home bronze Effie Award
NEW YORK — SoftSheen-Carson’s ethnic hair care brand Dark and Lovely has won a 2014 North American Effie Award for its Au Naturale "Curl Power" national marketing campaign.
Dark and Lovely was awarded the Bronze Effie in the African-American category. The "Curl Power" campaign was developed to support the Dark and Lovely Au Naturale launch and encourages women to embrace their natural texture and style. The campaign celebrated naturalistas in a major way with national television, print, as well as community engagement through integrated local events and a digital street style map, public relations and high impact out-of-home.
An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrate how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.
"This is the first North American Effie Award win for SoftSheen-Carson as well as the first Effie Award in the hair care segment for L’Oreal USA. The goal of our Curl Power campaign was to celebrate the natural hair movement by empowering women to embrace their natural beauty. To receive such a coveted award that measures creative excellence and the campaign’s effectiveness proves we truly accomplished our goal,” stated Erin Cast, vice president of marketing, SoftSheen-Carson. “I am so proud of the talented and dedicated Dark and Lovely team, and our partner agencies, including Publicis Kaplan Thaler. This award is a true testament to the hard work of our entire team over the course of the campaign.”
Dark and Lovely Au Naturale maintenance and styling products are formulated for women with various hair textures.
Market6 launches Market6 Vantage to augment collaboration between suppliers and retailers
DEERFIELD, III.- Market6, a provider of web-based retail analytic applications, on Tuesday announced the introduction of Market6 Vantage, a suite of retail analytic applications that automate and simplify joint business planning and retailer/supplier collaboration. With Vantage retailers and their suppliers can streamline collaboration efforts to build and execute more effective and profitable shopper centric merchandising plans, the company stated.
"Strategic planning and execution with suppliers allows retailers to better serve their target shopper and drive increased sales and gross profits," stated Jim Kelly, CEO of Market6. "Until now the strategic joint planning and execution process has been too resource and time intensive to implement widely. Vantage automates the preparation and on-going maintenance of joint plans, simplifies the collaboration process, and gives trading partners a single view of the actions against a plan to drive improved results."
Market6 Vantage provides retailers and suppliers a single, fact-based view of the business based on a common platform of integrated merchandising, shopper, market and operational data, and establishes a set of analytic-enriched measures and assessments as the basis for ongoing collaboration. Vantage’s modules for historical analysis, future planning and execution tracking let users connect planning to execution, identify data-driven performance insights in real-time, and spot opportunities to fix problems in time to improve business outcomes.
"Consumers today expect not only a flawless shopping experience, complete with the perfect assortment of products, helpful friendly store personnel, and a convenient comfortable store atmosphere, but also prices that match their expectations of value," said Kelly. "The only way retailers and suppliers can meet that increasingly high expectation is to work closely together to deepen their understanding of shoppers and deliver targeted merchandising programs that are more efficient and effective than in the past."