‘Idol’ judge announces partnership with Claritin
WHITEHOUSE STATION, N.J. Claritin is teaming up with allergy sufferer and “American Idol” judge Kara DioGuardi around a video contest, Schering-Plough Consumer HealthCare, a subsidiary of Merck, announced Friday.
“For contestants on [American Idol], the hottest TV show in America, the stakes are high,” DioGuardi stated in announcing the partnership. “They’re sharing their talent and giving their best, so I owe it to them to focus on their performance, not my allergies.”
Through April 20, allergy sufferers can go to www.LivingClear.com to submit a video showing what they’ve been enabled to do because Claritin relieves their worst allergy symptoms without drowsiness. Five finalists will win $1,000, a one-year supply of Claritin products and have their video featured on the Living Clear Web site. The grand prize winner will receive $10,000 and the chance to star in an online Claritin commercial to be debuted later this year.
Once the finalists are revealed May 6, voting on the best video will be opened to the general public.
Zicam introduces Cold Remedy Plus line
PHOENIX Matrixx Initiatives recently introduced a new line of Zicam products — Cold Remedy Plus, a multi-ingredient formulation that both reduces the duration of the common cold and helps relieve the symptoms of someone who already has a cold.
The Cold Remedy Plus products, cherry-flavored Liqui-Loz and cherry-flavored Zavors, retail for a suggested $11.59. Two mint flavors — including a rapid melt and oral mist — will launch in the fall.
And in lieu of all the awareness raised around cold and flu prevention this past season courtesy the H1N1 pandemic, Matrixx will be committing $23 million against consumer advertising over the course of next season across all media formats — television, print and radio.
‘Life…supplemented’ continues wellness campaign with photo contest
WASHINGTON The “Life…supplemented” consumer wellness initiative on Tuesday launched its America’s Wellness Challenge Photo Contest, the second of three online promotions created to encourage Americans to get serious and take action to meet their health goals in 2010.
From March 16 through April 12, “Life…supplemented” is inviting Americans to channel their imagination and dedication to getting healthy with a chance to win one of six prizes, including one grand prize of $1,000 and a year’s supply of multivitamins.
“Leading a healthy lifestyle begins with getting educated and making the time,” stated Barbara Dehn, a registered nurse and advisor to the “Life…supplemented” program. “America’s Wellness Challenge is designed to motivate consumers to make small changes to improve their wellness regimens. … Now is the time to stop making excuses, get healthier, and potentially win a prize for making it a priority.”
In addition to the America’s Wellness Challenge Photo Contest grand prize, two top finalists will each receive $250, a Nintendo Wii console and Wii Fit Plus and three runners-up will each receive a $100 SpaFinder gift certificate. Entries will be judged on clarity of expression, relevance to topic, and creativity/originality.
Additionally, an important component of America’s Wellness Challenge and the entire “Life…supplemented” campaign is to urge consumers to participate in online social networks that focus on wellness. Consumers can receive motivational health tips and updates on “Life…supplemented” and America’s Wellness Challenge via Twitter (@wannaBwell) and Facebook. For more information on the three pillars of health and to enter the contest, visit www.lifesupplemented.org.