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Ideavillage names new president and COO

BY Jason Owen

WAYNE, N.J. — On Friday, Ideavillage Products Corporation announced the promotion of Ron Boger to president and COO. Playing a pivotal role in developing Ideavillage as one of the leading As Seen On TV companies in the industry, Boger is credited with bringing such item successes to the company as Stompeez, Bright Light Pillows, Fushigi, Smooth Away, Slim Shots, and more.

“Ron holds a tenured and distinguished career in retail and distribution," said Andy Khubani, CEO and founder of Ideavillage. "He understands the ASOTV industry and my business inside out, and has worked alongside me in building and maintaining top-to-top relationships with retailers across the country. I’m proud to name him president.”

Prior to Ideavillage, Boger served as the as president and CEO of Major Connections, Inc., senior vice president of Telebrands and vice president of Non-Foods, HBC and Pharmacy of Eagle Foods.


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Carex introduces light therapy product

BY Michael Johnsen

NORWELL, Mass. — Carex Health Brands recently introduced a new, box-style, bright light therapy lamp to its line of Day-Light therapeutic products. 

Designed for those experiencing mild to moderate symptoms due to light deficiency, the SunLite is an option to boost energy, improve sleep and help maintain wellness. Bright light therapy is the first line of treatment recommended by healthcare professionals for treating the “Winter Blues.” It has also been proven effective for circadian sleep issues and non-seasonal mood disorders caused by light deficiency. 

The SunLite offers a broad field of illumination and features 10,000 LUX of 99.3% UV-filtered white light (4,000 Kelvin). The lamp is available in a silver or brown finish. Suggested retail price is $99.99.


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Biomed appoints new sales and marketing, pharmacy operation SVPs

BY Alaric DeArment

SHARON HILL, Pa. — Specialty infusion pharmacy company Biomed Pharmaceuticals has named Craig Mears as SVP sales and marketing, the company said Friday.

Mears will assume the new position effective immediately. He has more than 26 years of experience in sales, patient advocacy, product development, marketing, operations and clinical program development, most recently working for Biogen Idec’s hemophilia business. He also has worked for Express Scripts’ specialty pharmacy division, Accredo.

Biomed also appointed Leo Gianacopoulos as SVP pharmacy operations, effective immediately. Most recently, Gianacopoulos worked as VP operations for BioScrip, in charge of infusion operations and established operations for the company’s national hemophilia program.

"We welcome Craig and Leo to the executive management team," Biomed CEO Gaston Bernstein said. "We have positioned our company to execute on our growth strategy and to deliver superior healthcare programs and services to our patients, referral sources, advocacy groups, payers and pharmaceutical manufacturer partners."

 

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