HEALTH

IdeaVillage introduces SlimShots dietary supplement aid

BY Michael Johnsen

WAYNE, N.J. IdeaVillage Products on Wednesday announced the launch of its SlimShots, a dietary supplement diet aid formulated with the European weight management emulsion Fabuless.

Fabuless is a patented blend of natural oat and palm extracts in water. “It is believed that the emulsion is digested at a slower rate than typical foods, allowing it to penetrate deeply into the last part of the intestinal system, the ileum,” stated Ron Boger, executive vice president of SlimShots. “At this stage of digestion, satiety hormones are released and the brain receives a message of fullness. This mechanism, called the ‘ileal brake,’ is what helps you eat less,” he said.

“All too often, people deprive themselves of food, lose weight, but then revert to the eating habits that caused their weight gain,” stated Ron Boger, executive vice president of SlimShots. “Repeated weight loss and weight regain takes a toll on a person physically and mentally. With SlimShots, the individual simply eats less and can do so on day one of using the product, enabling a more effortless weight management and the breaking of the ‘yo-yo’ effect.”

In a double blind, placebo-controlled clinical study, participants using the Fabuless emulsion ate up to 30 percent less every day when compared with those who didn’t use the emulsion, the company reported.

Available in convenient single-shots that look like a dairy creamer, SlimShots feature a creamy liquid delivery system with a vanilla flavoring that can be taken alone or added to yogurt, cereals, meal replacement shakes, soup and even coffee. With a manufacturer’s suggested retail price of $39.99 for a 30-shot supply, SlimShots is recommended for breakfast and four hours later, with lunch, if desired.

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Boiron’s Arnicare Gel available as homeopathic pain reliever

BY Michael Johnsen

NEWTOWN SQUARE, Pa. Boiron is pitching its homeopathic pain reliever Arnicare Gel to Americans on the go, the company announced last week.

“Individuals unaccustomed to tasks such as gardening or home improvement and fitness buffs and athletes who want to maintain their active lifestyles will find that Arnicare Gel is one of the safest options for self-treatment,” stated Christophe, Merville, Boiron’s pharmaceutical development manager. “Applying a thin layer of the gel on the affected area soon after an injury occurs can provide adequate relief of muscle aches, stiffness and bruising. Persons of all ages can recover more quickly no matter what the activity.”

The active ingredient in Arnicare Gel is Arnica montana, the company stated, also known as the Mountain daisy, a perennial plant commonly found in the Northwestern parts of the U.S. and Central Europe.

Arnicare Gel is available in a small 2.6 oz. tube.

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Oragenics announces test marketing of Probiora3 probiotic

BY Michael Johnsen

ALACHUA, Fla. Oragenics last week announced the test marketing of its oral probiotic product, Probiora3. The chewable tablets help to whiten teeth and improve breath though the use of a unique combination of safe, naturally occurring bacteria that are released in the mouth by chewing on a mint-flavored tablet twice daily.

“I am enthusiastic about the current and potential consumer benefits of Probiora3, and recognize that it marks the first of what we hope are a long line of pharma and non-pharma products to reach market in time to come,” stated Rick Welch, Oragenics chairman.

The company expects to begin direct-to-consumer sales within the next month through a subsidiary company and to bring the product to the public’s attention through the media.

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