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Ideas I haven’t thought of…

BY Dave Wendland

These wise words were often shared by my late father. (The greatest mentor I could have ever asked for!) In fact, one of my favorite stories was based on this very premise.

Dad shared that he was participating in a key supplier meeting – my father was the president of a regional pharmaceutical distributor at the time – and the meeting had all but stalled. Dad was there to support the business relationship, yet he sensed that the supplier was not on board with the advantages that his firm could deliver. And the salesperson assigned to manage the account was fumbling for words and continually restating “standard” talking points which were simply not impressing the client.

So, what did my father do? He slowly leaned forward and said, “What my esteemed manager has been talking about are excellent reasons to do business with us. And frankly, they are the precise capabilities that many of your competitors have recognized as advantages.”

What he did next caused everyone in the room to lean in and pay attention.

“But that’s not enough,” dad said. “What I believe you want is a partnership that brings you fresh ideas and innovation. Something that will help us both achieve the next level in this relationship.”

My father said the salesperson was aghast and visibly shaken.

Dad continued,”Instead of the kind of standard relationship we would bring to any supplier, I have an idea. Imagine if we accepted your product into inventory, at no cost to you, and distributed it to all of the other pharmaceutical distributors, getting you out of logistics management and back into innovative product development?”

After a brief silence, the supplier spoke up, “Now that’s an innovative idea. If you can make that work, I think we’d be interested in partnering with you.”

My dad calmly replied, “I must admit that’s just one idea that came off the top of my head. I actually have ideas I haven’t even thought of yet, and if you’re willing to position us as your exclusive partner, I’ll bring future ideas to you first.”

This was the start of what transformed into a deep and trusting relationship – the kind of business partnership that we all strive to achieve. And it began when my dad offered to share creative ideas that he hadn’t thought of yet.

In future posts I’m going to endeavor to stretch your mind a bit. I also want to challenge you to think differently. Only then will you discover the kind of creativity necessary to move relationships to the next level.

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Bounty launches ‘messy’ campaign with Kristin Cavallari

BY Gina Acosta

CINCINNATI — Bounty paper towels has teamed up with mother, designer and author Kristin Cavallari to share some fuss-free ways to clean up life's inevitable messes.

Kristin, whose daughter Saylor turns 1 this November, will join Bounty in hosting a first birthday bash in New York City complete with the popular, and messy, cake smash. At the event, she will share tips for themed party ideas, kid-friendly snack recipes and DIY crafts. Guests will be invited to decorate their own smash cakes and because Bounty absorbs messes quickly, they can focus on enjoying the moment, rather than the mess that comes with it.

“At Bounty, we understand the significance of life's ‘first’ moments. From a first home to a first birthday, we want to help people spend more time enjoying the moment and less time worrying about messes,” said Jacques Hagopian, Bounty brand director, Procter & Gamble. “Because Bounty is a more absorbent paper towel that tackles messes quickly, people can enjoy more firsts with every roll.”

With two boys and one girl under the age of 5, Kristin knows just how messy those milestone moments and everyday firsts can be when raising kids.

“I’m a mom to three amazing little kids so life is messy, especially when the kids are trying something new for the first time,” said Cavallari. “Our house is stocked with Bounty because it is the only paper towel I rely on to quickly clean up the food splats, water spills and messy fingerprints that come with having kids. This way I can enjoy the moment and not fixate on the mess.”

Bounty paper towels are sold at retailers nationwide.

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Checkout 51 launches first U.S. Spanish coupon app

BY Gina Acosta

NEW YORK — Fast-growing couponing app Checkout 51 is now the first major grocery savings app in the United States to be available in Spanish.

The Spanish version of the free mobile app provides offers available in the English version of Checkout 51, including savings on diapers, milk, eggs, alcohol and more.

"Hispanics represent nearly one-fifth of the US population, and yet, they are a greatly underserved community," said Noah Godfrey, founder of Checkout 51. "Our mission is to make it effortless for families to save money, and we felt it was important to make it easy for native Spanish speakers to save with ease with Checkout 51."  

Every Thursday, Checkout 51 provides a new list of offers on everyday items. Shoppers can visit the retailer of their choice, purchase products from the list, and use the app to take a photo of their receipt. When a member's Checkout 51 savings hit $20, they can cash out and Checkout 51 will send them the money. 

Existing Checkout 51 members can simply toggle to their preferred language in their app settings, meaning there is no need for an additional app download, and the app will default to a new user's preferred language when downloaded for the first time.

Hispanics are, by far, the fastest growing population in the U.S., with 37 million Spanish speakers nationwide, an astounding 233% increase since 1980. Latinos are leading the way in digital device usage, with 79% percent of Hispanic Americans owning smartphones and spending 13% more time using apps or browsing online than the national average. According to the Selig Center for Economic Growth, U.S. Hispanic buying power is projected to reach an estimated $1.7 trillion in the next three years.

Checkout 51 is now one of the most popular coupon apps in North America with over 10 million members. 

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