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Idea Village hosts ‘MasterChef Junior’ cooking party

BY Rebecca Haughey

LOS ANGELES — Idea Village presented contestants on FOX’s "MasterChef Junior," as well as radio contest winners from 102.7 KIIS FM Studios, with gift bags containing Idea Village culinary products on Monday at the Four Seasons in Westlake, Calif.


"MasterChef Junior Contestants" Kaylen, Tommy, Troy and Dara with their new Idea Village Culinary products

Each of the contestants and radio winners received a gift bags containing Idea Village cooking products, including:

  • Pop Chef – used to quickly make fun and interesting snacks, according to the company;
  • Perfect Fries – used to make natural-cut fries; and
  • Ice Cream Magic – an ice cream maker.

The show’s contestant’s put together a cooking demonstration throughout the course of the event. Guests watched as the young chefs prepared a meal for all of the winners. KIIS FM will promote the products on air and give away an additional 10 gift bags to listeners throughout the next two weeks.

 

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Fred’s stronger September sales attributed to pharmacy comps, script growth

BY Alaric DeArment

MEMPHIS, Tenn. – Fred’s sales increased to $177.3 million in September, the discount store chain said Thursday.

The Memphis, Tenn.-based company, which operates 702 stores in the South, said the monthly sales figures represented a 4% increase over September 2012. Same-store sales increased by 2.8%, compared with a 3.8% decrease last year.

For the year to date, sales were $1.3 billion, a 1% increase over $1.3 billion during the same period last year. Same-store sales increased by 0.8%, compared with a 1.2% decrease last year.

"This improvement reflected ongoing positive trends in our general merchandise and pharmacy departments," Fred’s CEO Bruce Efird said. "We continue to experience success from our reconfiguration plan, as the pharmacy department comparable-store sales and script growth were key to this month’s performance."

Efird also said the chain rolled out its reconfiguration plan — which includes an expanded Health Aids department and an auto and hardware department — to 95 more stores, meaning 320 stores in total are now reconfigured.

 

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i-Health offers chewable probiotic for adults

BY Michael Johnsen

CROMWELL, Conn. — Earlier this year, i-Health identified a niche need within the probiotic segment — an adult-strength chewable version of its probiotic brand, called Culturelle Digestive Health Probiotic Chewables, for those consumers in search of alternatives to the tablets and caplets.

The new product launch has contributed to an overall brand lift of 44.5% to $61.6 million in total U.S. multi-outlet sales for the 52 weeksended Aug. 11, according to IRI.

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