HEALTH

iChill puts ECRM attendees at ease

BY Michael Johnsen

SAN ANTONIO — Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week here at the ECRM Vitamin, Diet and Sports Nutrition conference.

The shot contains such ingredients as melatonin and valerian root to help people with high stress or those who have trouble sleeping to relax. The shot currently is available in several convenience store retailers, including 7-Eleven stores, and retails for a suggested price of $2.99.

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Europa’s gluten-free, meal-replacement bars make appearance at ECRM show

BY Michael Johnsen

SAN ANTONIO — “The View” co-host Elisabeth Hasselbeck aims to raise awareness around celiac disease, coupling her recently published book, "The G-Free Diet: A Gluten-Free Survival Guide," with a line of gluten-free, meal-replacement bars called Nogii in partnership with Europa Sports Products.

The Nogii line was presented to buyers attending ECRM Vitamin, Diet and Sports Nutrition here last week, and includes a Nogii kids’ bar that will begin shipping in March. The two adult gluten-free/protein-rich bars are available in peanut butter/chocolate (20 g of protein, 8 g of fat and 230 calories) and chocolate peanut butter caramel crisp (30 g of protein, 14 g of fat and 390 calories).

In addition to making mention of the Nogii line on “The View,” Hasselbeck also will be appearing at such events as NatExpoWest to promote the product.

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New Extenze product on display at ECRM conference

BY Michael Johnsen

SAN ANTONIO — Biotab Nutraceuticals last week showcased an Extenze line extension — an energy-shot delivery format — at the ECRM Vitamin, Diet and Sports Nutrition conference here.

The cherry-flavored shot retails for approximately $5.99 as a two-pack SKU.

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