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Iced latte lovers, rejoice: Seattle’s Best Coffee rolls out new line

BY Allison Cerra

SEATTLE — Reaching out to iced latte enthusiasts, Seattle’s Best Coffee is rolling out new ready-to-drink beverages nationwide.

Made with the same premium coffee as the Seattle’s Best Coffee hand-crafted beverages, the iced canned lattes line includes an iced latte, iced vanilla latte and iced mocha latte, each with 130 calories, allowing consumers to enjoy the beverages on the go.

The new iced canned lattes follow the company’s test last year on the West Coast.

“With this move, we’re continuing to deliver on our ‘Anywhere Great Coffee Is Needed’ strategy by bringing a new kind of convenience to iced coffee, which is the fastest-growing segment in premium coffee,” said Michelle Gass, Seattle’s Best Coffee president. “Through our test, we confirmed that consumers are looking for a great-tasting iced coffee beverage in an on-the-go format. And at only 130 calories per serving, it’s a product they can enjoy at breakfast and throughout the day.”

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IBISWorld: Valentine’s Day will drive retail sales

BY Allison Cerra

LOS ANGELES — IBISWorld predicted Valentine’s Day will boost retail sales in a new report.

The independent market and research firm said that consumers are expected to spend 5.8% more on Valentine’s Day purchases this year than last year, totaling $18.6 billion, or about $125 per person.

Big gains will be seen across all categories, especially in such staples as greeting cards and candy, which are projected to grow 4.9% and 5.1%, respectively.

Although Valentine’s Day falls on a Monday this year, IBISWorld noted that “nevertheless, growth is expected for each of the popular Valentine’s Day categories this year, which is great news for retailers nationwide.”

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Miller High Life endorses consumers, and no one else

BY Allison Cerra

CHICAGO — It seems that MillerCoors’ Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.

The brand said that it is positioning itself as the "official beer of you," its drinker. The program will be supported with print, TV, radio and online advertising, as well as point-of-sale and public relations efforts, the company said.

"Miller High Life won’t get caught up in the runaround of who can endorse the highest profile athlete or air the most ridiculous commercial during the biggest game of the year," Miller High Life brand manager Brendan Noonan said. "We wouldn’t call it the ‘High Life’ if we didn’t help real people live it, so this year we’re becoming the ‘official beer of you’ by endorsing the folks who truly represent the High Life every day."

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