IBISWorld: Valentine’s Day will drive retail sales
LOS ANGELES — IBISWorld predicted Valentine’s Day will boost retail sales in a new report.
The independent market and research firm said that consumers are expected to spend 5.8% more on Valentine’s Day purchases this year than last year, totaling $18.6 billion, or about $125 per person.
Big gains will be seen across all categories, especially in such staples as greeting cards and candy, which are projected to grow 4.9% and 5.1%, respectively.
Although Valentine’s Day falls on a Monday this year, IBISWorld noted that “nevertheless, growth is expected for each of the popular Valentine’s Day categories this year, which is great news for retailers nationwide.”
Miller High Life endorses consumers, and no one else
CHICAGO — It seems that MillerCoors’ Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.
The brand said that it is positioning itself as the "official beer of you," its drinker. The program will be supported with print, TV, radio and online advertising, as well as point-of-sale and public relations efforts, the company said.
"Miller High Life won’t get caught up in the runaround of who can endorse the highest profile athlete or air the most ridiculous commercial during the biggest game of the year," Miller High Life brand manager Brendan Noonan said. "We wouldn’t call it the ‘High Life’ if we didn’t help real people live it, so this year we’re becoming the ‘official beer of you’ by endorsing the folks who truly represent the High Life every day."
Febreze scores touchdown with first-ever athletic equipment, gear drive
CINCINNATI — Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.
The two will host the first-ever Febreze Game Day Freshness Sports Equipment Drive Jan. 27 to 30, and Feb. 2 to 6. The equipment and gear will be freshened using Febreze products and donated to the North Texas Youth Education Town in Arlington, said Febreze, which is the official air freshener of the National Football League.
"We are proud to support local youth organizations like the Youth Education Town and its continued spirit of giving to young athletes," said Scott Beal, brand manager of Febreze. "Febreze products, specifically our Febreze Sport line, are designed to eliminate tough sports odors from fabrics like shoes, apparel and other athletic gear, and keep sports equipment that you can’t wash fresh for any athlete, during any sports season."