Iams boosts pet care offerings for older four-legged friends
MASON, Ohio — Iams is introducing a new line of pet food that addresses the needs of dogs and cats ages 11 years and older.
New Senior Plus, which will be available in the ProActive Health and Premium Protection formulas, are designed to keep pets healthy, playful and active as they reach the double-digit age bracket.
“Since 33 million pet parents care for animals 11 years or older, it’s important that they have the information to make an informed decision about which formula to feed their senior cat or dog,” Iams external relations manager Laura Lewis said. “Because pets are counting on us to make good decisions, Iams developed the new Senior Plus formulas to ensure consumers have an option for their senior pet.”
Iams Senior Plus is available in the brand’s ProActive Health and Premium Protection formulas for cats and small- to medium-breed dogs ages 11 years and older, and ProActive Health for large-breed dogs ages 9 years and older at stores nationwide.
New iPad cases arrive from Case-Mate
ATLANTA — Case-Mate has introduced a new line of iPad cases.
The lineup includes seven new cases that boast modern and fashionable styles with a range of fresh colors, striking prints and bold textures. The cases will range in price from $40 to $90.
"Case-Mate continues to outfit the hottest tablets on the market with eye-catching and stylish cases for all occasions," Case-Mate CEO Shashi Reddy said. "High design and functionality is coupled with protection to create these on-trend cases that complement the new iPad."
Retailers try new ways to showcase electronics
Drug stores are cautiously expanding their consumer electronics selections. MP3 players, digital cameras and pre-paid mobile phones are finding a place beside the more traditional mix of handheld tape players and clock radios in the channel.
Alan Wolf, senior editor at Twice magazine, said one growth avenue for drug chains could be higher-priced merchandise. “The drug channel has limited itself to commodity, value-priced items, so there may be some opportunity to step up some of those price points,” he said. Most drug chains have kept the ceiling for consumer electronics at $50; Wolf thinks they could experiment with a $100 limit.
Since price points in consumer electronics have fallen so steeply, Wolf said, it’s a good time for retailers to look at merchandise they once considered out of their price spectrum, especially top-tier branded goods. Walgreens carries a Sony portable DVD player that retails for $109.99.
Pre-paid mobile phones have become a significant category in the channel. “Mobile is the fastest-growing CE category, and pre-paid products are a great way for drug stores to expand their assortment,” Wolf said.
Inexpensive digital cameras are another opportunity. “Digital cameras have a high household penetration, and smartphones aren’t making them obsolete,” said Chris Ely, manager of industry analysis for the Consumer Electronics Association. Ely said that as drug chains shift space in photo-processing departments, more play might be given to CE.