BEAUTY CARE

I love …

BY Antoinette Alexander

I Love Cosmetics is a U.K.-based company that made waves at NACDS Marketplace with its collection of mouth-watering “I Love …” products for bath and body. Now coming to the U.S. market, I Love … is a brand that plays off the fragrances of childhood with body and bath products that really do smell good enough to eat. Fragrances include, but are not limited to, Strawberries & Milkshake, Vanilla & Ice Cream, Coconut & Cream and Raspberry & Blackberry. New members to the family include Blueberry & Smoothie, Juicy Watermelon and Tropical Paradise. The Bubble Bath & Shower Crème, Body Butter and Exfoliating Shower Smoothies have a suggested retail price of $7.99. For more information, visit ILoveCosmetics.eu.

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MaximumLash

BY Antoinette Alexander

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes. MaximumLash is to be applied once a day on a clean face, much like liquid eyeliner. With one application daily, users will see fuller, thicker lashes within four to six weeks, according to the manufacturer. MaximumLash also can be used on eyebrows. For more information, visit Maximumlash.com.

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Stinky Boyz

BY Antoinette Alexander

Stinky Boyz from Pro Athletics showcased at NACDS Marketplace its line of all-natural personal hygiene products for boys and young men. What makes these products really cool and unique is that they are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, which is a strong antioxidant to help cleanse the body of toxins. The collection includes deodorant and hair and body wash in the shape of sports balls. The hair and body wash includes a silicon wrist handle for easy grip and hanging. After the hair and body wash is gone, the handle can be used as a wristband. Products are priced at about $9.99. For more information, visit Stinky-boyz.com.

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