HEALTH

i-Health launches Culturelle in adult-strength chewable format

BY Michael Johnsen

CROMWELL, Conn. — i-Health on Monday released an adult-strength chewable version of their probiotic brand — Culturelle Digestive Health Probiotic Chewables. According to i-Health, the new tablet allows easier daily probiotic consumption for the large number of adults who experience difficulty swallowing pills.

"A study cited by the American Medical Association found that 40% of Americans have difficulty swallowing pills — a fact reinforced by the many individuals who were unable to take our current formulation, but saw its benefits with their family members," stated Michael Petschek, director of marketing for i-Health. "We created the chewable version as a natural solution for this very large portion of the population, as well as for those who are looking for ways to simplify their daily routines in the quest for overall well-being."

Culturelle uses a unique and proprietary packaging process, which guarantees 10 billion live active Lactobacillus GG cultures at the time of use, the company noted.


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HEALTH

GNC directly engages pro-active consumer base through branding campaign contest

BY Michael Johnsen

PITTSBURGH — GNC last week launched a nationwide campaign for customers to enter their own personal health-and-wellness success stories in the "Me on GNC" photo and video contest. The competition offers $100,000 in prizes for the best photo and video submissions, with the help of the GNC online community.

“This is a celebration of the importance of the health and wellness of GNC customers — and the customer is definitely the star,” stated Tom Dowd, EVP, chief merchandising officer and general manager for GNC. “Our new campaign is all about respecting yourself by making smart, healthy choices in your life. Additionally, we’ve layered in a personalized element to the campaign with Me on GNC. This gives us the opportunity to show how respect and healthy living mean different things to different people," he said. "Everyone has their own story to tell, and we want to give them the opportunity to tell it. … GNC is always looking for inspiring people to feature in our advertising, on the web and in our stores."

Caption: Kia Borges

GNC associates and team members are participating in their own "Me on GNC" contest, the specialty retailer noted. Here are a pair of examples on YouTube: Crystal McGaha and Santos Andujar.

As part of GNC’s “Respect Yourself" multi-media branding campaign, "Me on GNC" celebrates individuals who exemplify living a healthy lifestyle. To witness the “Respect Yourself” movement first-hand, search #RespectYourself on Facebook, Twitter or Instagram. 

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CRN signs six new members, including Reckitt Benckiser

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Monday named six new members, including Aurora Algae, Nature’s Sources, Reckitt Benckiser, Sirio Pharma, Watson and international member JJ Health.    

British conglomerate Reckitt Benckiser recently acquired Schiff Nutrition, marking the entry of a new major CPG player into the dietary supplement space. Reckitt Benckiser now markets several supplement brands including Digestive Advantage, MegaRed and Schiff Move Free. 

Aurora Algae is a producer of sustainable algae-based products for the pharmaceutical, nutrition, aquaculture and fuels markets. Nature’s Sources manufactures and distributes digestive enzymes and other dietary supplements. Sirio Pharma is a contract manufacturer in compliance. Watson helps develop products and ingredient systems for the food and dietary supplement industries, including specialized micronutrient premixes. And JJ Health is an online distributor of dietary supplements in the Chinese market.

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