HEALTH

Hyland’s looks to have reformulated teething tablets back on the market in 2011

BY Michael Johnsen

LOS ANGELES Hyland’s plans to have a reformulated Teething Tablets product back on the market in early 2011, the company stated, following the initiation of its voluntary recall of the product last week.

 

Consumer reaction to the recall overall has been supportive, Jay Borneman, Hyland’s chairman and CEO, told Drug Store News. “Our Facebook friends went up by half; the blog posts were almost three-to-one positive,” he said. From this point, Borneman said, Hyland’s will be looking to introduce an improved product offering, instituting new production protocols to ensure the consistency behind what will be a reformulated Teething Tablets product, along with incorporating child-resistant packaging.

 

Hyland’s experience also may serve as a case example of how to efficiently execute a recall for mid-tier companies. This marked the first product recall in Hyland’s history, Borneman said, requiring the company to acquire and put into action entirely new skill sets — such as reverse logistics, for example. “For us to react to what we had decided to do, frankly, required us in very short measure to build some fairly sophisticated competencies,” he said. “Over the course of the last couple of years, our friends over at [the Consumer Healthcare Products Association] had introduced us to a large number of people who became very important very fast in the course of managing the project,” Borneman added, enabling the company to effectively execute against its decision to recall the products.

Hyland’s recalled its Hyland’s Teething Tablets on Oct. 23 “in an abundance of caution due to an FDA investigation of its manufacturing facility,” the company stated. The company, in working with the FDA, has identified manufacturing processes of Teething Tablets that can be improved to ensure uniformity in dosage.

Adverse events have been reported, but the FDA said that a conclusive link had not been determined.

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Survey finds adults most concerned about adding antioxidants to their diet

BY Michael Johnsen

LOS ANGELES According to a consumer survey released Monday by Bossa Nova, half of adults ranked antioxidants as the top nutrient they are most concerned about adding to their diets — ahead of calcium, fiber and iron.

However, the online survey found that the majority of adults didn’t know which fruits provide the most antioxidants. For example, 32% of consumers mistakenly selected blueberries over acai berries for highest antioxidant content when selecting from a list of fruits that included blueberries, pomegranates, cranberries, red grapes and oranges. In addition, the company reported as many as 15% of consumers simply didn’t know which fruits were highest in the nutrient.

“These results tell us we have a long way to go in terms of educating the public about food and its health benefits,” stated Jeremy Adams, head of marketing for Bossa Nova.

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Topricin gains additional distribution through The Vitamin Shoppe

BY Michael Johnsen

RHINEBECK, N.Y. Topical BioMedics on Monday announced additional distribution through The Vitamin Shoppe of its Topricin line of homeopathic topical analgesics.

The Vitamin Shoppe is carrying classic Topricin in its retail stores, and is offering Topricin Foot Therapy cream to customers via its website.

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